News and Analysis
Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed
CEO Robert Blatt says the company culture is changing, focusing more on what it means for MomentFeed to be the best place for employees to work. Anticipating change in culture is essential, he says, because what your company is doing well in one period of evolution can prevent it from doing well in the next.
Commentary
Google’s Local Social Conundrum
Google’s attempt at ushering in the Facebook-ization of search, local and otherwise, depends on a major shift in perception and engagement. It may be difficult to bring about such a shift with a “build it and they will come” approach — given the current volume of content, the emphasis on social turns Google’s rich local result set into a desert.
Latest Posts
The Clever Solution Behind Path’s Place Messaging Service
In late September, the company added a feature to its messaging app called Places that allows users to text local businesses with questions, and, often within minutes, receive an answer. The experience is simple and habitual for both merchant and consumer, yet the infrastructure inside is a patchwork blend of technology and people that demonstrates a remarkable empathy for the realities of the market today…
5 Hyperlocal Platforms With Acquisition-Based Pricing
Local merchants are looking for immediate results with their hyperlocal marketing programs, and most aren’t willing to pay up front for the online clicks of a customer who may or may not actually show up. As vendors search for better ways to serve the small business market, the focus is shifting away from website clicks, and toward customer acquisition…
Street Fight Daily: Uber’s Billion Dollar Round, Local’s ‘Moral Imperative’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said in Early Talks to Raise Another $1 Billion (Recode)… The ‘Moral Imperative’ Behind Small Business Marketing (Screenwerk)… YC Alum Fivestars Sees Explosive Growth In La, Fights For The Loyalty Of Consumers And Local Merchants (Pando)…
Street Fight Daily: Big Cuts at LivingSocial, Yahoo’s SMB Head Departs
Is Location More Than a Feature in Mobile Advertising?
The rise of smartphones has created a wealth of location data that marketers on both the buy- and sell-side are desperate to capitalize on. But is location really more than just another targeting mechanism for mobile advertising? That was the question posed to a Street Fight Summit panel Tuesday…
Street Fight Daily: Google Redesigns Maps, Walmart Searches Inside
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google Maps gets better integration with Uber and OpenTable (Mashable)… Walmart Brings Product Search To The In-Store Experience (Search Engine Land)… Amazon Tries Out Taxi Deliveries In California Cities (CNBC)…
In Building Local Marketplaces, a Choice of Chicken or Egg
The success of Uber and Airbnb have spawned a deluge of startups that have replicated the on-demand marketplace model across a range of verticals. But developing marketplaces locally requires a deft approach to scale that balances a network’s need for liquidity with a startup’s desire for growth…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Search: AI Visibility the New Growth Lever for MULO Brands