Street Fight Daily: Bud Light On-Demand, Google Adds Events

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

sAB InBev Launches App For One-hour Home Delivery Of Beer (MarketWatch)
Anheuser-Busch has launched an e-commerce app called Bud Light Button that will make it possible for consumers in Washington, D.C. to stay on the couch while someone else makes a beer run. It is the latest push by a major brewer to enter the world of e-commerce and jump-start alcohol delivery.

Openings and New Hires at UberMedia, Yext, Google and Dex Media (Street Fight)
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Groupon, MenuPages, Square, Skyhook Wireless, and more.

Google Makes It Easier To Buy Tickets For Live Events, Straight From Search Results And Maps (The Next Web)
Google has inked a deal with live event companies Ticketfly, Ticketmaster and AXS to integrate sales for live shows into its Search and Google Maps search results on mobile or desktop, as well as within the Google Maps app.

How to Get to 5 Years of Success in Hyperlocal Publishing (Street Fight)
This month Scott Brodbeck is celebrating the fifth anniversary of ARLnow, which has expanded into a mini-network of four sites in metro Washington D.C. We caught up with Brodbeck recently to see how he’s made a journalistic and business success out of community news and where ARLnow is headed in 2015.

Technology Tops Small Businesses’ Shopping Lists (eMarketer)
The focus for small-business owners is shifting from survival to growth. This creates opportunity for companies that sell goods to small businesses—especially the technologies that companies of almost any sort need if they are to prosper these days.

With The Booking Now App, (aka Goliath) Just Arrived To The Last-Minute Hotel Game (Pando), the world’s largest accommodation site, is taking cues from these consumer favorites and looking to shake-up the last minute travel booking experience. The Priceline Group subsidiary launched a new app today called Booking Now aimed at travelers booking accommodations within 48 hours or less of their first night of stay.

Yelp Partnering With Government Data Company To Report Restaurant Inspection Info (Fox News)
Yelp could get more useful with the recent announcement that it will be partnering with Socrata, a government data technology company, in an effort to better publicize restaurant inspection information. Many U.S. cities do not publish results in a way that’s easy to understand for many consumers.

How Snapchat Can Help Retailers Kill ‘Showrooming’ (AdAge)
The social network famously known for its disappearing pictures and youthful user base has seen exponential growth across all demographics. Smart retailers can take advantage of the platform’s uses, benefits and unique features to drive store visits, increase brick-and-mortar sales and boost customer engagement.

Sequoia Invests In Mapillary To Crowd-Map The World Faster Than Street View (TechCrunch)
Mapillary’s app allows anyone to use a smartphone or other devices like GoPro, Garmin and low flying drones to collect photos that are combined into a street level view. To date the company has been bootstrapped. It now has around 6 million photos uploaded, and has mapped 200,000 square kilometres of the planet.

Qork Helps You Find Out What’s Going On Near You (The Next Web)
A new app, Qork, which is like a location-based Reddit, launches today and hopes to create a place for people to share news, events and other content in their community. The app, which appears similar to Reddit at first, allows users to submit a post with images and text as well as attach a location for sharing.

LBMA Podcast: TapSense for Apple Watch, Canopy Labs Founder (Street Fight)
On the show: WiFi Aware; The RealTalk app; GM’s At Your Service; Robots invade Lowe’s; Jawbone wants corporations to move more; VoucherPages launches an app; Yummly + Instacart = 1 hour ingredient delivery; Skyhook partners with FiLIP Technologies; 3D maps of ski hills.

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