Commentary
Recent Studies Show Mobile’s Broadening Reach
The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…
Reconsidering Location for On-the-Go Consumers
Out-of-home works because it is exactly what its name implies. That’s a powerful advantage. But with great power comes great responsibility. And in order to capitalize on this advantage, we need to re-think our approach. Once we start regarding out-of-home as a behavior (specifically, of consumers on-the-go) instead of just a set of location-specific screens, our success is almost guaranteed…
Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.
Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many […]
Latest Posts
6 Networking Platforms for Local Merchants
In an effort to provide small business owners with a place to form bonds and the types of relationships that lead to cross-promotions and improved local sales, new hyperlocal platforms are being developed where independent entrepreneurs can connect online. Here are six social networking platforms for local merchants…
Street Fight Daily: Facebook Expands Search, Amazon Tests Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Hands-On With Facebook Post Search: Strong Recommendations, Yelp Should Worry (TechCrunch)… Amazon Tests Bike Messengers For One-hour Delivery In New York City (MarketWatch)… Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs (AdExchanger)…
Gilt Groupe Co-founder Tries Her Hand at On-Demand
Earlier this year, Glamsquad, a seed stage startup offering in-home hair and makeup services, brought on Gilt Groupe co-founder and early advisor Alexandra Wilkis Wilson as chief executive. Street Fight caught up with Wilkis Wilson last week to discuss the challenges in merging the data-driven ecommerce approach with the realities of running a real-world service…
Street Fight Daily: Mobile Search To Exceed Desktop, Instacart’s Big Round
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Mobile Search Will Surpass Desktop in 2015 (eMarketer)… Instacart Is Raising North Of $100 Million At A $2 Billion Valuation (TechCrunch)… We Can’t Trust Uber (New York Times)…
At Pinterest, a New Pitch to Small Businesses
Pinterest has managed to carve out a solid domain in a jam-packed social media landscape. Now, it’s time to build a business — and the local market is poised to play a big role, said Joel Meek, the head of the company’s small business efforts, during a BIA/Kelsey event in San Francisco on Thursday…
Street Fight Daily: Uber Raises $1.2 Biliion, Yahoo’s Mobile Comeback
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Uber Raises $1.2 Billion, Putting Its Value at $40 Billion (New York Times)… Yahoo to Surpass Twitter in U.S. Mobile Ads (AdAge)… Google Gooses Resellers of Its Biz Apps With 10% Incentive (Wall Street Journal)…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands