A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Hands-On With Facebook Post Search: Strong Recommendations, Yelp Should Worry (TechCrunch)
Facebook’s new keyword post search is unlocking the value of the opinions we share but never put on review sites like Yelp, Angie’s List, MetaCritic, or the App Store. Over time, thanks to artificial intelligence and natural language recognition, Facebook could get even better and categorizing and filtering the results.
6 Networking Platforms for Local Merchants (Street Fight)
In an effort to provide small business owners with a place to form bonds and the types of relationships that lead to cross-promotions and improved local sales, new hyperlocal platforms are being developed where independent entrepreneurs can connect online. Here are six social networking platforms for local merchants.
Amazon Tests Bike Messengers For One-hour Delivery In New York City (MarketWatch)
In its latest attempt to take on brick-and-mortar retailers, Amazon.com is testing plans to offer deliveries within an hour in New York City by using bike messengers. The new service mimics the immediacy of in-store shopping by bringing some merchandise to customers in Manhattan within one hour or two.
In the Golden Age of News Media (Street Fight)
Josh Fenton: We are in one of those eras in business where chaos, disruption and innovation are the norm. The legacy news media business as we have known it is completely and utterly broken as an operable model at a time when folks seek more information than ever before.
Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs (AdExchanger)
Facebook’s declining organic reach has plagued small- and medium-sized businesses since it tweaked its algorithm about eight months ago. A study by analytics platform SumAll, released in October, highlights exactly what that fallout looks like for smaller advertisers on Facebook.
Uber’s Seamless Killer Is Launching A Dinner Option In Los Angeles (Business Insider)
Starting today, you can order dinner with the tap of a button and have it arrive within 10 minutes. It’s part of Uber’s UberFRESH initiative, which launched in August to deliver fresh lunches from local restaurants.
Digital Ad Spending to Pass TV in U.S. by 2017, New Forecast Says (AdAge)
Digital media will reach 30% market share globally in 2015, according to Magna Global, and it’s on track to surpass TV revenue in the U.S. by 2017. Newspaper ad sales decreased 4.3% while magazines shrank 7.3%. Radio was flat while out-of-home media grew 3.4%.
Spotify Queues Up Local Targeting, Courtesy Of Triton Digital (AdExchanger)
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The tech offers market-level reporting and insights on the listening behaviors and engagement rates of Spotify’s more than 50 million monthly active users.
Close More Clients With A Quick Local Site Audit (Search Engine Land)
Greg Gifford: As we all know, small business owners assume that their site is the best and that they should always rank at the top of searches. Depending on how large your staff is and how many prospects you have in your funnel, you might not have the time to jump in and do an in-depth local SEO audit for every sales call you make.