News and Analysis
How JumpCrew Grew to a Team of 200 in Just About Two Years
The way that people are going about acquiring new customers has really kind of been the same for the last 15–20 years,” CEO Robert Henderson said. He hopes that JumpCrew’s services will change that. “We’re putting together those solutions in packages and processes that are really easy for businesses to understand,” he said.
Commentary
Revenue Flowing Faster to New Marketing Channels, But Integration Is Key
A recent advertising report from the IAB found that U.S. interactive advertising revenues hit an all-time high of $42.8 billion in 2013, with digital exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. But some brands who are succeeding at hyperlocal are integrating legacy channels rather than eliminating them…
Putting Small Businesses on the (New) Google Map
Google Maps is a key resource that businesses can use to get more local searchers to discover them online. But can it also help them get more leads? The simple answer is yes, but it’s a not as easy as simply claiming a listing. It’s only by taking advantage of all that Google Maps has to offer — and then tracking how traffic from your maps listing converts into leads and customers — that you can see just how powerful accurate, optimized maps listings can be…
Recent Studies Show Mobile’s Broadening Reach
The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…
Latest Posts
Street Fight Daily: Uber Raises $1.2 Biliion, Yahoo’s Mobile Comeback
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Uber Raises $1.2 Billion, Putting Its Value at $40 Billion (New York Times)… Yahoo to Surpass Twitter in U.S. Mobile Ads (AdAge)… Google Gooses Resellers of Its Biz Apps With 10% Incentive (Wall Street Journal)…
Will The On-Demand Economy Loosen Google’s Grip on Local?
Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…
YP Study Touts the Effectiveness of Its Search Products
Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.
Street Fight Daily: Amazon Launches Grubhub Competitor, On-Demand and Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Amazon Has Launched A GrubHub Rival For Food Takeout & Delivery (TechCrunch)… Apple Mass Transit System For Maps Detailed In New Patent (Apple Insider)… Uber Saw a Small Dip in Growth During Its Bad Press Week (Recode)…
Are Community News Sites and Investors Ready for Each Other?
Venture-capital and angel investors have been avoiding digital community news — but there’s no mystery about why. There are some profitable one-offs, but most investors aren’t interested in one-offs. They want to put their money in the possibility of a good-sized payoff. That will only come with community news that is part of a network…
Street Fight Daily: Beacon Tech Tightens Security, SnapChat’s Local Filters
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Bluetooth Low Energy Gets New Security Features (GigaOm)… Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork (TechCrunch)… Goldman Is Helping Uber Raise Money From Rich People (Bloomberg View)…
WeddingWire CEO: Building Technology For The Ephemeral Consumer
The ephemeral quality of the wedding consumer creates a fascinating dynamic for technology companies that serve the market. Last week, Street Fight caught up with WeddingWire CEO Tim Chi to talk about the changing opportunity for vertical marketplaces, and the role of software in building relationships with merchants…
Hyperlocal M&A in 2015 — Here’s What Some Potential Acquirers Are Looking For
With the new year just around the corner, corporate development teams are undoubtedly gearing up for 2015 acquisitions. The local technology industry saw plenty of M&A activity in 2014 and remains poised for another busy year as established firms look to stay on top and a new batch of public companies come into capital…
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