Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary

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Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands (Street Fight)
David Card: Outside of budget and time/resource constraints, local marketers at big brands and multi-location retailers continue to rate attribution and ROI as their most difficult digital marketing challenge, according to Street Fight’s latest survey. That’s similar to what they said in 2017.

Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network (Street Fight)
The news, announced Tuesday morning, marks progress in a natural direction for Nextdoor, whose users already jabber about real estate without prodding on the social network’s part, said Nextdoor’s Chief Revenue Officer Lauren Nemeth in a company press release.

Salesforce Will Acquire Data Integrator Datorama for a Reported $800M (AdExchanger)
Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is anticipated to close Q3.

Stuzo and Koupon Media Partner for High-Powered Mobile Retail Solution (Street Fight)
The digital product innovation company for retailers, Stuzo, and mobile retail solution provider Koupon Media are partnering up to furnish retailers with increasingly streamlined strategies to capture consumers’ attention where their eyes most linger: on the screens of their mobile phones.

Moment of Truth for Google As Record Antitrust Fine Looms (Reuters)
Google is set to face a record-busting EU antitrust fine this week over its Android mobile operating system, but rivals hoping that an order to halt unfair business practices will help them may be disappointed.


Inside the Mating Rituals of Brands and Online Stars (NYT)
Recently at the Anaheim Convention Center, about 50 people entered a room decorated as a stylish lounge for a speed dating event. They moved from table to table every 20 minutes, exchanging small talk and getting to know each other.

Prime Day Is More Than Just Discounts As Amazon Shows Off Its Advertising Cred (Digiday)
For all the hype around Amazon’s ads, many advertisers are still on the fence about the commerce giant, and Prime Day is a chance to show them how well its ads work. TechCrunch: Amazon stumbles on Prime Day as technical issues dog customers

Walmart and Microsoft Team Up Against Amazon in Cloud Tech (Fast Company)
The brick-and-mortar retail giant and the Redmond, Washington-based company have announced that they have entered into a five-year partnership that will see Walmart use Microsoft’s cloud and artificial intelligence technology to make shopping quicker and easier for customers.


Uber Is Target of Federal Sex Discrimination Inquiry (NYT)
Federal officials are investigating allegations that Uber discriminated against women in hiring and pay, another federal inquiry into a company that has been rocked by scandals over its workplace culture and other issues.

Trip Giant Booking Holdings Invests $500 Million in China’s Didi (Bloomberg)
Booking Holdings, owner of the Priceline and Kayak travel websites, will invest $500 million in Chinese car-hailing giant Didi Chuxing as part of a global alliance that’ll blend room reservations and rides on demand for their customers.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]