News and Analysis

News & Analysis

Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

by Joseph Zappa Share this  
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In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it.

News & Analysis

Womply: Prime Day Coincides with Bump in Small Retailer Revenue

by Joseph Zappa Share this  
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It would make sense to assume that Amazon’s e-commerce extravaganza results in a decline in foot traffic for brick-and-mortar retailers, especially small ones. Womply’s data science team has intel that says otherwise.

News & Analysis

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

by Joseph Zappa Share this  
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DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

Commentary

Commentary

Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions

by Bill Dinan Share this  
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The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases…

Commentary

30 Days Into Foursquare’s Great Schism: The Good, the Bad, and the Ugly

by Mike Boland Share this  
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Vitals include whether or not Foursquare die-hards will migrate to Swarm. More importantly, will peeling off social and location tracking features to Swarm make Foursquare proper the more broadly applicable and mainstream-friendly local discovery engine it’s hoping to be?

Streets Ahead

New Listing Services Will Help Local Data Go Digital

by Damian Rollison Share this  
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Somewhat unexpectedly, 2014 has seen a profusion of companies entering the listing management arena, many of them veterans of related disciplines. Those of us with long experience in the space are not surprised that others would see the value in helping businesses get found on local search sites and apps. But why the sudden surge of activity?

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News & Analysis

Changelane Offers an Oil Change in an App

by Donna M. Airoldi Share this  
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Bringing a car in for a tune-up or oil change is hardly on anyone’s list of favorite things to do. Changelane, a Minneapolis–based startup, aims to take the pain out of car maintenance by bringing mechanics, or technicians as Changelane calls them, to car owners…

News & Analysis

Street Fight Daily: Yelp’s New Business App, Foursquare on the iPad

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Yelp Introduces New App For Business Owners With Push Notifications (Marketing Land)… Foursquare’s iPad App Is Finally Here (Mashable)… Uber Responds to Senator Franken’s Privacy Concerns (New York Times)…

Commentary

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

by Todd Bairstow Share this  
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Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

Commentary

Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch

by Mike Boland Share this  
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At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…

News & Analysis

Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…

Case Studies

Case Study: How a Hardware Store Measures Hyperlocal Marketing Success

by Stephanie Miles Share this  
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From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…

Commentary

Communicating With Mobile Consumers in the ‘Experience Age’

by Stacy Adams Share this  
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In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention…

News & Analysis

LBMA Podcast: Snapchat’s Geofilters, Vistar Media CEO

by Asif Khan Share this  
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On the show: Barclay’s Bank enlists beacons to help customers with disabilities; Girl Scouts launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; Location Guard for FireFox;Target + Google’s Art Copy & code program…

News & Analysis

Street Fight Daily: Comcast Expands Everyblock, Bing Books With TripAdvisor

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Comcast Expands Reach Of Hyperlocal Info Service (Multichannel)… Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results (Search Engine Land)… Patent Fulfilled: Apple’s new iOS 8 Location-Based Passbook (Patently Apple)…

News & Analysis

Solving Mobile’s Attribution Problem

by The Editors Share this  
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Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls…

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