News and Analysis
Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…
Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…
TripAdvisor Wants to Become Your Social Media Network for Travel
What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday.
Commentary
Getting Down to the Basics of Local Search Marketing
Small businesses can sometimes find out at their peril just how important it is to take control of how they are represented online. As professionals, we want to make sure businesses understand that our expertise has value, but not at the expense of scaring or confusing them. Instead we would do well to promote the idea that local search is accessible to all…
In the Golden Age of News Media
We are in one of those eras in business where chaos, disruption and innovation are the norm. The legacy news media business as we have known it is completely and utterly broken as an operable model at a time when folks seek more information than ever before…
How Digital Is Destroying the Mechanics of High-Margin Products
The Internet is positioned to transform companies that have been selling over-priced physical products whose absurdly high margins have been hidden from consumers by complicated purchase processes that look a lot like services…
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Street Fight Daily: Samsung Buys Apple Pay Competitor, Google’s New Food Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Samsung Just Bought a Company to Help It Compete With Apple Pay (Time)… Google May Have Foodie Social Site Named ‘Tablescape’ In The Works (Slash Gear)… Uber Is Launching A Food Delivery Service In Spain (Business Insider)…
The ‘Five Places’ Method for Manageable Local Marketing
It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…
How YP Plans to Move Beyond the Review
We recently caught up with Darren Clark, chief product officer at YP, to talk about the changes in the local search market and how developments in “big data” could create new ways for consumers to find businesses nearby…
Street Fight Daily: Facebook’s New Product Ads, China’s Yelp Soars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants (AdWeek)… Dianping’s Funding Round Lifts App Above US Peers (Wall Street Journal)… Kellogg’s Sees Location-based Marketing As The New Frontier For Brands (CMO)…
Factual CEO: Machine Learning Could Upend Local Search
We sat down with Gil Elbaz, the chief executive at Factual who made his name building the technology behind AdSense, to talk about the future of search, what role Yelp may play in it, and why he thinks we machine learning will create a game changing product in the next 18 months…
Why a Former Gawker Editor Is Pushing Local News to National Audiences
We recently caught up with Ratter founder A.J. Daulerio to talk about making local stories into national news, “building a tabloid about city while acknowledging the internet as the neighborhood,” and how he plans to avoid Patch’s missteps…
Street Fight Daily: Google Eyes Hotel Search, China’s New Ridesharing Monopoly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Quiet Moves to Dominate Hotel Metasearch (Skift)… China Has A New Taxi App Monopolist – And It Isn’t Uber (Fortune)… How Do We Think about Location Once Location Is Everywhere? (Screenwerk)…
5 Steps for SMBs Looking to Dominate the Local Competition
SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…
Street Fight Daily: Snapchat Tests Local, Yelp Sues Reputation Firm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Snapchat Tries Our Stories For Locals Only (TechCrunch)… Yelp Sues Positive Review Provider Revleap (IT World)… Same-Day Delivery: Delivering Profits Or Just Parcels? (Forrester)..
Openings and New Hires at Goodzer, Foursquare and Street Fight
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Amazon, Google, Where2GetIt and Street Fight…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem