Commentary
How Retailers Can Bridge the Gap With Beacons
Using beacons, content can be delivered to a consumers’ mobile device that augments the shopping experience and bolsters the relevancy of the merchant’s real-time communications based on the consumer’s location and real-time behavior. As a result, the messaging can be perceived by the consumer less as “marketing” and more as “helpful.”
Shopkeep Founder: Micros/Oracle Deal Won’t Help SMBs
With its acquisition of Micros, Oracle is affirming its commitment to making, selling, and continually repairing outdated technology that has far outlived its usefulness. This approach, while wasteful, works for big companies with million-dollar IT budgets — but small businesses neither want nor need technology that sits in a room and takes up space…
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Street Fight Daily: Pinterest Opens Advertising, Goldman Eyes Groupon’s Korean Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology……Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program (TechCrunch)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… In Advertising, It’s About Who Gets Credit for the Sale (New York Times)…
On Street Fight: Facebook’s Video Pages, Food Tech’s Dilemma
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Challenges YouTube Channels With New Features For Pages (TechCrunch)… The Greasy Underpan Of Restaurant Tech (TechCrunch)… Have Online Payments Become Safer Than Offline? (Wired)…
5 Keys to Small Business Success From 2014
Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…
Street Fight Daily: TripAdvisor Fined in Italy, Uber CEO Indicted in Korea
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… TripAdvisor Fined $610,000 in Italy for Failing to Prevent Fake Reviews (New York Times)… South Korea Charges Uber CEO With Breaking Transport Law (Recode)… How The Digital Wallet Will Drive Mobile Commerce in 2015 (ReadWrite)…
The Year in Local Search: A Timeline of the Top Stories of 2014
The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…
Street Fight Daily: Starbucks Drops Square, Uber to Patent Surge Pricing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starbucks Drops Square App as Mobile-Payments Battle Intensifies (WSJ)… Uber Moves to Patent the Surge Pricing Its Customers Hate (Skift)… Google Gains Ground on Amazon With Same-Day Deliveries During Holiday (AdAge)
10 Top Location-Based Mobile Campaigns of 2014
In 2014, the use of geo-data, geo-fences, beacons, ultrasound, even LED lighting and magnetic positioning systems, have coalesced around geo-targeting consumers both outside and inside store locations. We asked the folks at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year…
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Streets Ahead: Google Chat, and Instagram Reels