News and Analysis
Street Fight Daily: Amazon’s Push into SMB Territory; Ad Tech Growing Half as Fast as Mar Tech
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Furthers Embrace of SMBs with Storefronts… Ad Tech Now Expanding at Half Rate of Mar Tech… How Restaurants Are Using Big Data to Boost Loyalty and Stay Competitive…
Street Fight Daily: Foursquare Lands Series F, AppLift Shifts Focus from Mobile Installs to Engagement
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Picks Up $33 Million Series F Investment… Behind Applift’s Rebrand, a Shift Toward Engagement… Google’s Top Ad Exec to Leave for VC Firm…
Behind Applift’s Rebrand, a Shift Toward Engagement
It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.
Commentary
The ‘Five Places’ Method for Manageable Local Marketing
It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…
5 Steps for SMBs Looking to Dominate the Local Competition
SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…
Why So Many Local Search Sites Are Adding Business Services
Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…
Latest Posts
LBMA Podcast: RetailLoco at SXSW
This episode was recorded after RetailLoco at SXSW in Austin. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses – both retail and technology…
Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…
Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?
For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…
Small Businesses and the Impact of Mobile Optimization
Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…
#LDS15: Taking Programmatic Advertising Into the Real World
“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”
Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 85% Of iPhone 6 Owners In The U.S. Haven’t Bothered Trying Apple Pay, Study Claims (VentureBeat)… Starbucks Delivery Is Real and It’s Coming to Seattle and the Empire State Building (Recode)… GoDaddy’s IPO To Value Web Hosting Company At $2.87 Billion (Reuters)…
How Brands and Publishers Are Thinking About Beacons
“The data and analytics is important but in the end, it has to be about improving the customer experience first,” said Jennifer Bordner, marketing manager at Old Navy, during a panel at SXSW Interactive in Austin Tuesday. “What can technology do that feels more natural than an extra burden. In the end, it’s about bridging that gap between the physical and digital [experience] in a way that feels natural.”
7 Ways Hyperlocal Vendors Benefit From Self-Serve Sales Models
By doing away with expensive sales teams and giving local merchants a way to buy ads or services through automated systems, vendors can keep acquisition costs low and also reduce churn…
Street Fight Daily: Uber Opens API, DoorDash Raises $35M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Gives Outside Vendors Ability To Request Rides (USA Today)… DoorDash Raises New VC From Kleiner Perkins (Fortune)… Local Marketer LocalVox Buys MarketMeSuite So Social Management Can Become A To-Do List (VentureBeat)…
Facebook SMB Chief: We’re Changing — Small Businesses Need to Change With Us
In an interview with Street Fight, Jonathan Czaja, the head of small business in North America at Facebook, says that the uproar among small business over the changes stems from a broader shift of the social network as an advertising platform…
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