News and Analysis
Square Announces SDK, Opening Its Platform Directly to Developers for First Time
Recognizing and looking to capitalize on the fact that some businesses may have needs its own software does not exhaust, Square announced on Thursday the release of the Square Reader SDK, which will allow developers serving brands and SMBs around the world to redesign the check-out experience in exactly the right way for their specific businesses.
Commentary
How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape
Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your business…
Is Apple Pay Fixing a Problem Consumers Don’t Have?
Paying with a credit card isn’t broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We’re talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don’t see how the masses will be compelled to change such an entrenched habit…
Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers
Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client…
Latest Posts
6 Ways SMBs Can Use Mobile to Reach Targeted Audiences
Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should focus on in those discussions…
Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Expedia Buys Travelocity, Merging Two of the Web’s Biggest Travel Sites… Cerberus, Apollo Bidding for Digital First Media (Capital New York)… For Digital, SMBs Need Somebody—and Money—to Lean On (eMarketer)…
YP Now Lets You Target Mobile Ads Based on Desktop Searches
The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…
Why Call Tracking Works Across a Variety of Local Marketing Contexts
Call tracking and analytics can be implemented across any media channel — although online search, directories and context-based marketing are especially important avenues. The key is to include a tracking component to measure and capture post-call, offline information and behavior in order to identify real advertising value…
Dallas Morning News Bets Ranch on Its Local/Hyperlocal Strategy
For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in charge of that strategy…
Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation