News and Analysis
Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…
What’s New For Marketers This Holiday Season?
A new report indicates that email marketers with holiday-focused campaigns might inadvertently be lowering their open rates and hurting their chances at financial success during one of the most critical times of the year.
Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…
Commentary
Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment
The economics of venture investment dictate that professional venture investors only invest in businesses that have the potential to massively scale. This is because the majority of investments in early-stage technology businesses fail…
Apple Makes Quiet Gains in Local Mapping
Apple has much ground to cover to convince the world that Mapgate never happened. App integration is one step in that direction. If the company can pull it off, it will also fulfill its prevailing goal of selling more iThings…
For Facebook (And Others), Small Businesses Aren’t the Focus
Facebook’s decision to throttle organic reach has drawn ire among the small business community, and led some in the technology industry to question its future. The company is making very clear that the consumer is its real focus…
Latest Posts
5 Tools for Location-Based Audience Profiling
With location-based audience profiling, marketers have the opportunity to connect online metrics to in-store sales. This allows for smarter media planning and results in a higher ROI on digital campaigns…
#LDS15 VIDEO: “Put the Internet Into Products — Not Products on the Internet”
In a presentation at Street Fight’s Local Data Summit, technologist Chris Dancy spoke about the blurring lines between privacy and convenience: “If your life is a platform, how you live your life is going to become very important.”
Street Fight Daily: Yelp Expands Platform, Waze Sells Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…
How Packaged Goods Companies Use Location to Market on Mobile
The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…
Lessons Learned While Building a Hyperlocal Startup
I recently asked our sales team what they thought about serving the local market. I drilled down on what it’s like to build a hyperlocal company in today’s ever-connected world and how to best handle the inherent challenges of this unique customer base…
#LDS15 VIDEO: Payments, Panels, and the Push for Mobile Attribution
Offline attribution has become one of the defining challenges of the mobile advertising industry. Consumers are often using their devices to purchases in stores — not online — creating a measurement headache for brands and media buyers.
Street Fight Daily: Foursquare Partners With Twitter, Amazon Eyes Hotel Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Twitter and Foursquare Just Struck a Deal (Fortune)… Amazon’s New Hotel Business Begins to Take Shape (Skift)… Mobile Will Account for 72% of US Digital Ad Spend by 2019 (eMarketer)…
How Multi-Location Brands Can Dominate Local SEO
There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]
Sponsored Post: Ad Phrasing — Wording a PPC Ad for Best Performance
This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…
Study: Legacy and Pure-Play News Sites Vie for Millennial Readers
Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem