News and Analysis

Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…

Raise Report: Factual, Uberall, SOCi Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare… If Privacy Is Dead, Some Argue, People Should Sell Their Data… Raise Report: Factual, Uberall, SOCi Secure New Funding…

Commentary

Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed

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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…

The Year in Local Search: A Timeline of the Top Stories of 2014

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The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…

Lessons Learned From the Call Analytics Trenches

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It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…

Latest Posts

LION’s New Leader Spells Out His Action Plan for ‘Indies’

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Matt DeRienzo brings strong editorial and publishing experience to his new job as interim executive director of the Local Independent Online News (LION) publishers’ association. In this interview, DeRienzo charts three-and-a-half-year-old LION’s direction under his leadership…

Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAd Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…

LBMA Podcast: Google Wallet Rollout, Gyroscope Innovations

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On the show: Drones in LA scraping cell signals; Johnnie Walker’s smart label from Thinfilm; Beam Wallet brings beacon-based payments to the UAE; Heather Shaw’s Circuitry of Life; AT&T sells you your privacy…

Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInvestors Are Drooling Over Two New Craigslist Competitors. One Might Raise $100 Million (Recode)… Google Introduces Long-Anticipated Insurance Shopping Site (New York Times)… Researchers Can Work Out Your Location Based On Who You Talk To On Twitter (Business Insider)…

#LDS15 Why Payments Data Is the Next Goldmine for Retailers

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What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has become a goldmine for some retailers. But many retailers either don’t collect it, or are not using it to its full potential…

#LDS15 How Technology Could Kill the Internet of Things

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These days, technology can do almost anything. But Amber Case, director at geographic information system company ESRI and the self-proclaimed cyborg anthropologist, thinks the frenzy of development may actually be holding back innovation.

#LDS15 Why Google Will Dominate Local Search for a Decade

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During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.

#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World

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“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”

Our New Look!

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Some keen observers may have noticed that Street Fight got a new look this week. We widened the page, added a topical top nav, and put a lot more content on the homepage. In essence, we brought to the surface all of the areas of disruption in local that we’ve been tracking for four years…

Street Fight Daily: Wal-Mart Ditches Google, Legacy Media Still Owns News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google, Wal-Mart Part Ways Over Local Shopping Ads (Wall Street Journal)… New Pew Report: In Cities Big And Small, Readers Still Rely On Traditional Media For Local News (Nieman Lab)… Vistar, Instantly Partner For OOH Measurement (MediaPost)…