News and Analysis
New Hires at S4M, Uberall, Tremor Video
Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.
Raise Report: Frontify, Instacart, Machinify Score New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.
Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms….
Commentary
Google’s Cities Initiative and the Ownership of Local Data
Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…
5 Ways You’re Doing Mobile Wrong
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…
What Google’s Entry Into the Home Services Space Means for Local
Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?
Latest Posts
Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing
What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…
5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies
Having a mobile-optimized or responsively designed website is only one piece of the puzzle for keeping mobile users engaged. Here are five reasons why businesses should consider implementing dual mobile web and app strategies, from leaders in the hyperlocal sphere…
Street Fight Daily: Yahoo Eying Foursquare, Zomato Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting (AdWeek)… India’s Restaurant Search App Zomato Raises $50M At $1B+ Valuation, Buys MaplePOS (TechCrunch)… E.U. Charges Google With Violating Antitrust Laws (New York Times)…
xAd CEO: Forget Mobile — Location is the New Category for Marketers
New York-based xAd has doubled its annual revenue in each of the past two years, expanding to London, China and India. We recently caught up with Dipanshu “D” Sharma, chief executive at xAd, to talk about mobile, data and why location is becoming the new category…
5 Ways You’re Doing Mobile Wrong
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…
Street Fight Daily: Groupon Nears Big Deal, SMBs Balk at Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KKR Investor Group Nears Deal for Ticket Monster (Wall Street Journal)… Small Businesses Are So-So About Social (eMarketer)… Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Dea (MediaPost)…
Yik Yak Makes Inroads as a More Serious News Service
In its less than two years of existence, Yik Yak has spread across the country, mostly at communities centered around college campuses. It’s true that a lot of the company’s content is sophomoric. But I think that will change, based on a new pilot that the service has launched with the University of Florida…
First Data Wants to Turn Its Payment Empire Into a Local Marketing Juggernaut
First Data, the payment processing giant, wants to be more than just a black box on the counter. We caught up with Peter Karpas, global head of SMB product, to talk about moving beyond the payment business, the company’s acquisition strategy, and where the world’s largest payment process fits into the future of small business…
Street Fight Daily: Nokia Weighs Sale of Maps, GoDaddy Keeps Buying Startups
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nokia Weighs Sale of Maps Business to Focus on Networks (Bloomberg)… GoDaddy Acquires Marketplace Startup Elto To Expand Its Services For Web Pros (TechCrunch)… Amazon, Google and More Are Drawn to Home Services Market (New York Times)…
What Google’s Entry Into the Home Services Space Means for Local
Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem