News and Analysis

Walmart Credits In-Person Retail for Its Growth, and It’s Not Alone Street Fight

Walmart Credits In-Person Retail for Its Growth, and It’s Not Alone

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Walmart’s Q3 earnings call revealed something interesting: Walmart places much of its recent revenue growth and success on in-person shopping. “In-store volumes grew, pickup from store grew faster, and delivery from store grew even faster than that,” the company wrote about its U.S. locations. The growth of in-store shopping in an era of e-commerce accessibility […]

The MULO Dozen: December in Review Street Fight

The MULO Dozen: December in Review

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What a year we had! MULO (multi-location) retailers, restaurants, and service businesses have BOOMed and BUSTed, the C-suites have seen many changes, and consumers continue to shop, research, and spend both in-store and online. They are compelled to find places and products via local search, as well as by social media pundits, retail ad networks, […]

Later Acquires Mavely for $250M. The Creator Economy is Here to Stay! Street Fight

Later Acquires Mavely for $250M. The Creator Economy is Here to Stay!

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Later announced today the acquisition of Mavely for $250M, creating a creator powerhouse. Later is an enterprise-level influencer marketing and social media management software platform.  Mavely is an app for the “everyday influencer” who earns commissions on sales. Later’s AI predictive analytics will now leverage first-party performance data from Mavely’s network of more than 120,000 creators […]

Commentary

Hyperlocal Restaurant Advertising Hits CTV

Hyperlocal Restaurant Advertising Hits CTV

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Roku’s new partnership with DoorDash builds a channel for CTV advertising for local restaurants that already work with DoorDash. The multi-year deal in North America offers DoorDash merchants the ability to buy and deploy interactive and shoppable ads that let users click-to-order food deliveries on the spot.

4 Reasons to Hesitate Before Using AI to Create Content

4 Reasons to Hesitate Before Using AI to Create Content

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AI can’t build a differentiated brand. It can’t capture the expertise of your thought leaders. And your customers are discerning enough to tell the difference between automated and human-written content. For all three of these reasons, organizations should at least hesitate before using AI to create content. 

Co-Op Advertising is Local Advertising

Co-Op Advertising is Local Advertising

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The bottom line is that co-op advertising programs make it easy for local dealers and channel partners to engage customers, promote a brand, and make sales.

Latest Posts

AppsFlyer Fortifies Privacy-Focused Analytics with devtodev Acquisition

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The recent acquisition of devtodev by AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has sent ripples through the industry. In a discussion with Oren Kaniel, AppsFlyer CEO and Co-founder, he shed light on the significance of this acquisition, emphasizing how it positions AppsFlyer as the pioneer in analytics within the newly […]

The 3 Technologies MULO Restaurant Businesses Need Today: A Chat with Eric Seymour

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Eric Seymour is the VP of Channel Programs at me&u. The company provides tech-powered ordering to restaurants.  He believes strongly that the right technologies, combined with the best possible human-customer interaction, can help solve many of the problems multi-location (MULO) restaurants face today in terms of service and satisfaction today. What are the top three […]

Applying the Golden Rule to Omnichannel Retail Marketing

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Tim Mason is not only CEO of Eagle Eye, a SaaS company that provides global personalized retail marketing via its loyalty and promotions platform, AIR, he is also a 30-year retail industry veteran, author, and keynote speaker. Before becoming head of Eagle Eye in 2016, Mason held senior executive positions at Tesco, the largest multinational […]

Santa Needs Fewer Elves This Year: Trends in Retail Employment

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A recent retail employment study by Indeed indicates that although people are still hunting for seasonal jobs this holiday season, the number of job postings has dropped to pre-pandemic levels. Postings are down 3 percent from 2019 and 6 percent year-over-year. About 39 percent of Americans have side hustles, and many consumers depend on holiday […]

Leverage a Single View of the Customer in Real Time With Generative AI

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It’s been almost two decades since we first heard “data is the new oil” and companies have tapped into that resource ever since, fundamentally changing the way we do business and how we talk to customers on digital channels. Raw data must be refined to realize its full value, but even with limited refining capabilities, […]

The Search Landscape, Localogy, StreetFight, Humans & AI (& Pasta)!

The Search Landscape, Humans & AI (& Pasta)!

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The New York City landscape has changed,  and so has the local search landscape. On November 7th, at Localogy‘s Place23 conference,  a range of powerhouse groups and more than 100 senior marketing professionals came together to be the architects of our new future. Two of the panels at the Place event covered the challenges faced […]

Finance Lobby and Placer.ai Partner to Elevate Data-Driven Insights

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In a move aimed at reshaping the landscape of commercial real estate financing, Finance Lobby recently announced a strategic partnership with Placer.ai, the leading location data platform. This alliance signifies a monumental step for both organizations and underscores their shared commitment to revolutionizing the industry. Unlocking New Horizons For Finance Lobby users, this integration ushers […]

Deft CEO: the State of SEO and Search Advertising

Deft CEO: the State of SEO and Search Advertising

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The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]

Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion

Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion

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Many hotel companies now have different brands within their brand, offering various price points and experiences underneath their multi-location (MULO) umbrella. You may have thought of Caesars as just a casino experience in Las Vegas and Atlantic City, with giant statues and endless slots and tables. But Caesars is about to open its second non-gaming resort […]

The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control

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The ongoing debate surrounding the death of the cookie has prompted leaders in ad tech to reevaluate modern advertising practices and search for more privacy-conscious and user-friendly alternatives. Users are demanding greater privacy — including transparency, choice, and control over how their data is used. In addition, Apple has diminished the retargeting connection through IDFA, […]