News and Analysis

News & Analysis

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top

by Anna Kramer Share this  
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This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.

News & Analysis

Semcasting Offers Proof of Performance with New Attribution Platform

by Stephanie Miles Share this  
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Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.

News & Analysis

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…

Commentary

Commentary

The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

by Manpreet Singh Share this  
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As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…

Commentary

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

by Lara Mehanna Share this  
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You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…

Commentary

How SMBs Can Capitalize on ‘Micro-moments’ in the New Path to Purchase

by Matt Matergia Share this  
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A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed “micro-moments” and they are changing the ways consumers research and buy…

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News & Analysis

Media Experts Huddle to Map a Plan for the Future of Digital News

by Tom Grubisich Share this  
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Digital news publishers — especially at the community level — are in a fight for survival. Last week, the RJI convened a one-day “leaders workshop” in Chicago that drew 29 representatives from different segments of the news industry. We caught up with several of the participants to hear about the conclusions they came to…

News & Analysis

How ReachLocal Used an Irreverent Holiday to Get Back to Its Startup Roots

by April Nowicki Share this  
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Every two weeks, Street Fight takes a look at the inventive, and at times crazy, ways some of the fastest growing companies in local create the type of unique culture that attracts the best and brightest…

News & Analysis

LBMA Podcast: Banjo’s Raise, Pizza Hut Adds Location

by Asif Khan Share this  
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On the show: Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall’s Ice Cream brings the truck inside your office; Shadow WiFi; UrbanClap from India…

News & Analysis

Street Fight Daily: Facebook’s Local News Play, Uber’s Latest Lawsuit

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)… Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)… Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers (Fortune)…

News & Analysis

Verizon Now Owns an Ad Tech Company — Here’s What It Means for Local

by Steven Jacobs Share this  
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We caught up with a handful of ad tech executives to breakdown the news and evaluate the potential impact of the a Verizon-AOL tie-up on the mobile, and particularly, local ad tech sector.

News & Analysis

Report: More Than Half of Mobile Location Data is Inaccurate

by Steven Jacobs Share this  
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A new report from Thinknear suggests that mobile’s data problem is only getting worse — at least when it comes to location data…

News & Analysis

Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… These New Facebook Ads Come With a Call Button to Ring Up Businesses (AdWeek)… Macy’s Embraces a ‘Digical’ World (AdAge)… Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand (Blumenthals)…

News & Analysis

GoDaddy Is Changing Its Business — But Investors Worry the Change Isn’t Fast Enough

by Steven Jacobs Share this  
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Five weeks after going public, and Blake Irving’s turnaround at GoDaddy appears to be working. But investors remain worried that the transitions is not happening fast enough.

News & Analysis

Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

by Steven Jacobs Share this  
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The veteran media management firm has rolled out a new demand-side platform that brings together its core desktop private exchanges with SiteScout, the mobile DSP that the company acquired in 2013.

News & Analysis

Street Fight Daily: Square Raises $100M, GoDaddy’s Turnaround

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Raises More Money to Make Small Business Loans (Fortune)… Liquor Distributors Invest in Tech Firm to Boost E-Commerce in Alcohol (Wall Street Journal)… Deal Talks for Here Mapping Service Expose Reliance on Location Data (New York Times)…

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