News and Analysis

News & Analysis

No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards

by Kate Talerico Share this  
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Credit cards made it possible to leave cash behind. Then, digital wallets like ApplePay let you leave home without your wallet. Now, Washington, D.C., startup Yombu is making it possible to pay and get access to membership rewards with just your fingerprint.

News & Analysis

Street Fight Daily: Facebook May Have Knowingly Inflated Video Metrics, Programmatic Prices Rise

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook May Have Knowingly Inflated Its Video Metrics for Over a Year… No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards… First-Price Auctions Are Driving Up Ad Prices…

News & Analysis

Despite AI Advances, Consumers Crave Human Interactions

by Stephanie Miles Share this  
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Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.

Commentary

Commentary

What Merchants Need to Know About Apple Pay and Loyalty Apps

by Lauren Licata Share this  
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Having provided a window into the future of Apple Pay and Wallet, Apple recently left small businesses wondering about how to adapt their mobile strategies to stay competitive. Here’s how the changes could affect merchants.

Commentary

Labor Issues Aren’t the Only Hazard in Uber’s Business Model

by Manpreet Singh Share this  
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Uber-for-X innovators and investors be warned: several elements of Uber’s market inoculated it against three hazards associated with the single service model: Trigger Infrequency, Customer Loyalty, and Market Density.

Commentary

Is the On-Demand Economy a Local Media Growth Engine — Or Its Death Knell?

by Mike Boland Share this  
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Local on-demand services continue to dominate press and investor attention. But the elephant in the room is the degree to which on-demand could displace local marketing as we know it.

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News & Analysis

Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue

by Tom Grubisich Share this  
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The LMC recently agreed to two deals that will give the 1,600 digital operations of its 61 members more tools and better opportunities to assemble audiences that are bigger and more engaged and can be served up to advertisers in a variety of pick-and-choose consumer profiles…

News & Analysis

Street Fight Daily: Tech ‘Bubble’ Speculation, Uber Looks to Go Driverless

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Overvalued in Silicon Valley, but Don’t Say ‘Tech Bubble’ (New York Times)…
Uber Hard at Work on Effort to Replace Drivers With Machines (Pando)… How Everyone Gets the ‘Sharing’ Economy Wrong (Wall Street Journal)…

News & Analysis

Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device

by David Hirschman Share this  
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“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”

News & Analysis

Openings and New Hires at Square, Google, Foursquare, Nextdoor and UpSnap

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at eLocal, Convirza, Web.com, Soleo, Gannett, and many more…

News & Analysis

LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

by Asif Khan Share this  
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On the show: Fujitsu’s Ubiquitouswear; Domino’s order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress…

News & Analysis

Street Fight Daily: Amazon Adds Local Stores, Retail Beacons Still Have a Way to Go

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Now Adds Local Stores in Manhattan (TechCrunch)… Why Retail Beacons Still Have A Long Way To Go (ReadWrite)… PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, No Longer Requires PayPal’s App (TechCrunch)

News & Analysis

5 Remote Store Management Tools for Merchants

by Stephanie Miles Share this  
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Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…

News & Analysis

Why the Home Services Market Suddenly Exploded in Startup Land

by Annie Melton Share this  
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Few things can be as tedious, time consuming and expensive as home improvement. Seattle’s Pro.com connects people with local home improvement professionals in a way that’s similar to ordering food or making dinner reservations…

News & Analysis

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

News & Analysis

Delivery.com CEO: Google’s Entry Into Food Ordering Was a Matter of When — Not If

by Liz Taurasi Share this  
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Street Fight recently caught up with Jed Kleckner, chief executive at Delivery.com, to talk about Google’s recent moves and handicap which of the other big tech companies may be interested in food delivery (hint: Amazon.)

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