INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions

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Digital coupons have existed in one form or another for the last couple of  decades,  but according to a new infographic from SIM Partners, the category has really begun to take off — and are driving more and more in-store conversions.  Not only do 92% of U.S. consumers use coupons, but consumers also redeemed 66 million digital coupons in 2013 — up 141% from the previous year.