News and Analysis

News & Analysis

New Hires at S4M, Uberall, Tremor Video

by Geoff Michener Share this  
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Every two weeks, we round up new hires in the hyperlocal marketing and media space. This week also brings new hires at Vendasta and American Hometown Publishing.

News & Analysis

Raise Report: Frontify, Instacart, Machinify Score New Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.

News & Analysis

Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms….

Commentary

Commentary

Why All SMBs Need an Ecommerce Strategy

by Joe Morsello Share this  
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While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

Commentary

Why All Brands Need to Prepare for the Localization of Marketing

by Rob Reed Share this  
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In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.

Commentary

Why Selling to Partners and Resellers Is Never a Straight Path

by Michael Taylor Share this  
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Media companies are constantly bombarded by digital product and ad tech platform companies vying for consideration. Getting the attention of reseller and partner decision makers requires a clear understanding of their business challenges.

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News & Analysis

How Worldnow Plans to Rev Up Revenue for the Local Media Consortium

by Tom Grubisich Share this  
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The newspapers and broadcasters in the Local Media Consortium are betting their digital future on a five-way ad strategy. A big part of the strategy is new LMC member Worldnow, which sells advertising across 450 media sites reaching 81% of U.S. households…

News & Analysis

LBMA Podcast: Next-Gen QR Codes, O2 Acquires Weve

by Asif Khan Share this  
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On the show: Girl detection billboards; KFC’s tray tapper; Project Lynx; CHOZ app; drink-activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada…

News & Analysis

Street Fight Daily: Google Unveils New Ad Targeting Tools and Mobile Upgrades

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Debuts New AdMob Tools For Ad Targeting, Native Ads, Scaling Apps And More (TechCrunch)… Here’s What Marketers Need to Know About Google’s Mobile Upgrades (AdWeek)… Are Wearables the Next In-Store Shopping Buddies? (eMarketer)…

Commentary

Why We Still Search for ‘Starbucks’ on Google Maps

by Vikas Gupta Share this  
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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

News & Analysis

Juice Mobile CEO: Beacons Will Make Location ‘Honest’

by Liz Taurasi Share this  
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Neil Sweeney, chief executive of both Juice Mobile and the spin off, Freckle IOT, talks with us about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.”

News & Analysis

Street Fight Daily: Mary Meeker’s 2015 Internet Trends, Google and Apple Adjust Mobile Payments Strategies

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KPCB’s Mary Meeker Points to Slowing Growth in Internet Trends Preso (Re/code)…
Google and Apple Adjust Strategies on Mobile Payments (New York Times)… Google Confirms That a ‘Buy’ Button Is Coming to Search Results (Business Insider)…

Streets Ahead

Exploits and Vulnerabilities Challenge the Integrity of Google Maps

by Damian Rollison Share this  
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The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale…

News & Analysis

7 On-Demand Liquor Delivery Services

by Stephanie Miles Share this  
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As the on-demand economy matures, vendors are narrowing their focus with more niche products and services. One of the hottest subgroups of on-demand services right now involves liquor delivery…

News & Analysis

Street Fight Daily: Mobile Web Market to Triple, Facebook Adds Critics’ Restaurant Reviews

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Web Market Will Triple in Size to $850B by 2018 (VentureBeat) Mobile phones and mobile networks will be growing just 10 percent and five percent per year, respectively, by 2018, but mobile web services will continue growing like crazy. Mobile commerce […]

News & Analysis

Why Local Search Is the Key to Groupon’s Turnaround

by Steven Jacobs Share this  
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As Groupon look to wean the company off an increasingly challenging email marketing strategy and reposition it as a go-to marketplace, the Chicago-based company has invested considerably in building the infrastructure to compete for the hundreds of millions of local shoppers who pass through Google each day…

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