News and Analysis

News & Analysis

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

News & Analysis

ThriveHive Upgrades Grader Product with Conversational UI, Brings David Mihm Aboard

by Stephanie Miles Share this  
Share this:

Just one month after ThriveHive released a product to help small business owners navigate the creation and maintenance of their Google My Business profiles, the company is making some substantial changes to its diagnostic solution.

News & Analysis

Relevnt Aims to Integrate Local and Social Media on Community-Based Website

by Anna Kramer Share this  
Share this:

Local and social media, produced by individuals and news sites alike, have a new place to hang out, and it’s called Relevnt. Launched late last year, the app “is like Yelp meets Reddit for social media,” said Winder Hughes, the company’s CEO and founder.

Commentary

Commentary

So How Do We Define a ‘Small Business’ Anyway?

by Mo Yehia Share this  
Share this:

Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

Streets Ahead

Study Finds Consumer Search Preferences Depend Heavily on Type of Business

by Damian Rollison Share this  
Share this:

A few categories like restaurants, physicians, and beauty salons consistently capture the greatest volume of searches, stretching out into a long tail of lower-volume searches for occasional needs like roofing, chiropractors, and house cleaning.

Commentary

On-Demand Services: Lessons Learned From the Rise and Fall of Homejoy

by Bryan Clayton Share this  
Share this:

The news that on-demand home cleaning service Homejoy is shutting down at the end of the month wasn’t a big surprise. Here are a few key lessons that stick out in thinking about the company’s trajectory.

Latest Posts

News & Analysis

Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…

News & Analysis

With New Software, Apple Looks to Bring Together Local Search and Commerce

by Steven Jacobs Share this  
Share this:

Apple showed off updates to its three operating systems Monday, announcing improvements to Apple Pay, Maps and Passbook that have implications for the local search and commerce sectors…

News & Analysis

How 10 Top Media Execs Think About Audience and Engagement

by Tom Grubisich Share this  
Share this:

Here are fresh, sometimes iconoclastic thoughts on how to engage modern audiences. They come from media executives who have demonstrated they know how to do it, and have been assembled by the University of Florida’s College of Journalism and Communications…

News & Analysis

Street Fight Daily: Apple’s New Software, Facebook Hands Out Beacons

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Software, Apple Looks to Bring Together Local Search and Commerce (Street Fight)… Facebook Is Handing Out Free Beacons to Retailers (Recode)… Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links (Search Engine Land)…

Commentary

Can Home Services Really Be Uber-ed?

by Todd Bairstow Share this  
Share this:

Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…

News & Analysis

5 Ways Mobile Is Improving the In-Store Shopping Experience

by Stephanie Miles Share this  
Share this:

Hyperlocal tech has the power to revolutionize the in-store shopping experience, but whether those changes ever come to fruition will depend largely on retailer adoption. Here are five examples of ways that hyperlocal technology is being utilized in stores right now…

News & Analysis

Street Fight Daily: Groupon Buys Booking Site, Delivery Hero Nears IPO

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires Beauty Salon And Spa Booking Startup (Chicago Business Journal)… Takeout Giant Delivery Hero Raises Another $110M at Over $3.1B Valuation Ahead of IPO (TechCrunch)… Google Misses Out on Apple’s Slice of Mobile Transactions (Wall Street Journal)…

News & Analysis

Tomorrowland: How AOL’s Digital City Foreshadowed More Than the Future of Local

by Rick Robinson Share this  
Share this:

Creating and operating city guides for all major U.S. markets turned out to be something of a cover. What we were really doing was running a skunkworks project with few boundaries on creativity — where success or “failing-fast” were not the goals…

News & Analysis

Openings and New Hires at Gannett, Vendasta, Instacart, Microsoft & HTC

by Kelly Benish Share this  
Share this:

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at SocialCentiv, PageLaunch, Comporium and Thrive Analytics.

News & Analysis

LBMA Podcast: Apple Acquires Metaio, Interview With Kontakt.io’s Trevor Longino

by Asif Khan Share this  
Share this:

On the show: The contagious billboard; Ubimo and Autograph raise rounds; Carrefour’s 2.5km of LED location lights; XploR smart cane with facial recognition; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows…

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.