News and Analysis

News & Analysis

Infographic: Cyber Monday Goes Mobile

by Zackary Cantor Share this  
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Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.  

News & Analysis

Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’?

by Stephanie Miles Share this  
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Womply Senior Manager of Communications Dallin Hatch says he was surprised to discover just how big Black Friday and Cyber Monday have become for small retailers. He was also surprised to see what a little impact Small Business Saturday has on seasonal sales.

News & Analysis

Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads

by Kate Talerico Share this  
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Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.

Commentary

Commentary

The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive

by Noah Elkin Share this  
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“The great challenge of winning the local market boils down to balancing sufficient reach and scale with specificity,” writes Noah Elkin, who is joining Street Fight today as managing editor. “It turns out thinking globally and acting locally isn’t always easy — as a consumer or a marketer.”

Commentary

Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

by Adam Burrows Share this  
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Success in this market doesn’t come from betting that millions of consumers will change their purchase behaviors. Success in the on-demand economy employs a simple, time-tested formula: taking an existing service — one that a lot of people use — and making it better.

Commentary

Will Mobile Search Dethrone Google?

by David Card Share this  
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Why would Google’s market leadership be vulnerable to mobile search incursion? Innovation in search can occur at the user experience level, the core indexing and ranking algorithms, and the business model and ecosystem that supports search. Each of these faces potential mobile disruption.

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Report: Marketplace for On-Demand Apps Set to Grow

by Joseph Zappa Share this  
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A new report from industry organization The On-Demand Economy finds that there is a “massive” market opportunity for on-demand mobile apps, and that even as consolidation occurs they will likely continue to transform the local economy…

News & Analysis

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions

by The Editors Share this  
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Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the category has really begun to take off — and are driving more and more in-store conversions.

News & Analysis

Street Fight Daily: AOL Takes Over Microsoft Display Ads, Uber Acquires Bing Mapping Assets

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL in Deal With Microsoft to Take Over Display Ad Business (New York Times)… Uber Acquires Part Of Bing’s Mapping Assets, Will Absorb Around 100 Microsoft Employees (TechCrunch)… Toyota Gets Local, Uses Geo-Targeted Snapchat Ads (Ad Age)…

News & Analysis

Report: What Local Merchants Are Missing With Social Media

by David Card Share this  
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Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

Commentary

Is the On-Demand Economy a Local Media Growth Engine — Or Its Death Knell?

by Mike Boland Share this  
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Local on-demand services continue to dominate press and investor attention. But the elephant in the room is the degree to which on-demand could displace local marketing as we know it.

News & Analysis

6 Strategies for Forging Strategic Partnerships

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We asked a few industry veterans to tell us everything they know about forming successful partnerships — from locating and reaching out to potential partners, to evaluating the benefits and ensuring that partnerships align for everyone involved.

News & Analysis

Street Fight Daily: Report Slams Google Search, Airbnb Raises $1.5 Billion

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study Suggests Google Harms Consumers by Skewing Search Results (Wall Street Journal)… Airbnb Worth $25.5 Billion After Raising a Massive $1.5 Billion Round (Business Insider)… Lyft Acqui-Hires The Team From Messaging App Leo To Improve Location And Other Features (TechCrunch)

News & Analysis

Ground Signal Looks to Help Brands Understand Location — And Influence Consumers

by Liz Taurasi Share this  
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We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.

News & Analysis

7 Platforms Offering On-Demand Beauty Services

by Stephanie Miles Share this  
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With 28% of hairdressers, stylists and cosmetologists already working as independent contractors, the beauty industry is an ideal environment for on-demand platforms to gain traction. Here are some platforms currently vying for a share of the pie.

News & Analysis

LBMA Podcast: Groupon Acquires VenueLabs, Snapchat’s Geofilter Ads

by Asif Khan Share this  
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On the show: Parkour Method; Roku & Innovid team up; Amazon tests delivery service; Reachi uses a mesh network to help the Red Cross; Snapchat’s Geofilters become ads; AdTile launches the Motion Store…

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