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Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business
People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]
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Movie Theaters Missing the Mark on Local Advertising Battle
A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.
After 2 Spinoffs, Journal Media Group Looks to Strengthen Digital Offerings
The new Journal Media Group includes the 17 dailies that used to be part of E. W. Scripps and the Milwaukee Journal Sentinel, which used to be owned by Journal Communications. We asked the company’s president, Tim Stautberg, about what JMG will be doing to succeed in both print and digital…
Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expected To Go Public This Year (Forbes)… Thumbtack, A Startup Backed by Google, Returns to Google’s Graces After SEO Hiccup (Re/code)… Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty (AdAge)…
LBMA Podcast: ‘Buyable Pins’ From Pinterest, Zopper Raises $20M
On the show: Samsung & Jurassic World offer Best Buy exclusive content; Alibaba tests new QR codes for a nifty idea; Periscope’s map view; Google’s connected fabric Project Jacquard; Geotraq’s patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia…
Street Fight Daily: Jack Dorsey’s New Gig, Uber’s Biggest Market
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jack Dorsey, New Twitter Interim CEO, Will Remain Square’s CEO (Recode)… Uber is Raising $1B To Crack China, Soon to be its Largest Market Worldwide (TechCrunch)… Twitter Tests Out Location-based Search for Tweets, Photos, and Videos (Twitter)…
#SFSW15 VIDEO: Deep Linking Will Solve Some — But Not All — of Mobile’s Problems
With mobile now accounting for the majority of Google searches, it’s fair to say that the mobile majority has arrived. But the platform still lacks some of the infrastructure that helped the web spawn two decades of unparalleled growth — namely, the ability to easily move from app to app. But a technology known as […]
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Beyond Likes: Win Hearts with Emotional Marketing