News and Analysis

News & Analysis

Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships

by Anna Kramer Share this  
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For enterprise companies looking to expand into new markets, Zipsprout’s micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend.

News & Analysis

Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Heard on the Street, Episode 14: Boosting Sales with Google My Business… Battle Over Negative Reviews on Yelp Could Go to Supreme Court… Apps Downloaded on Millions of Android Phones Tracked Users in Ad Fraud Scheme…

News & Analysis

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

Commentary

Commentary

With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps

by Mark Sullivan Share this  
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Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 now available, it’s time they focused their attention on Apple Maps as well. Businesses that don’t may soon fall behind competitors.

Commentary

The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive

by Noah Elkin Share this  
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“The great challenge of winning the local market boils down to balancing sufficient reach and scale with specificity,” writes Noah Elkin, who is joining Street Fight today as managing editor. “It turns out thinking globally and acting locally isn’t always easy — as a consumer or a marketer.”

Commentary

Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

by Adam Burrows Share this  
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Success in this market doesn’t come from betting that millions of consumers will change their purchase behaviors. Success in the on-demand economy employs a simple, time-tested formula: taking an existing service — one that a lot of people use — and making it better.

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News & Analysis

Street Fight Daily: Apple Preps Geofencing, Postmates Raises $80M

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Inventions Hint at Next-Level iOS Geofencing Features (Apple Insider)… Yahoo’s New Mobile Browser Search Results Are Better Than Its App (Search Engine Land)… Postmates Raises $80 Million in Push Toward $1 Deliveries (Wall Street Journal)…

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Pharmacies

by Neal Polachek Share this  
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Here’s a view of the U.S. pharmacy industry – not the drug makers but the local distribution networks made up of thousands of retail pharmacies. These pharmacies help drive the nearly $260B in “Drug Store Revenue.”

Commentary

On Building Local Products With Merchants in Mind

by David Hirschman Share this  
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In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base…

News & Analysis

Street Fight Daily: Groupon’s Apple Watch App, Amazon’s Store on Wheels

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon’s New Apple Watch App Alerts You To Nearby Deals, Lets You Buy From Your Wrist (TechCrunch)… YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal (Street Fight)… Shyp Nabs Foursquare’s Varun Shetty To Run Business Development (TechCrunch)…

Commentary

YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal

by Andrew Shotland Share this  
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YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…

News & Analysis

Placed Adds New Partnerships to Attribution Network

by Ally Reis Share this  
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Placed, which connects ads to in-store visits, has announced the addition of several new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits…

News & Analysis

Survey: Consumers Want More Online, Mobile Interaction With SMBs

by Annie Melton Share this  
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A survey from Yodle finds that customers gravitate toward local businesses for better-quality service and are increasingly open to interactivity with them, a combination that provides immense opportunities for growth…

News & Analysis

What Questions Do You Have About the State of Local Marketing?

by The Editors Share this  
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Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…

News & Analysis

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…

News & Analysis

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

by David Hirschman Share this  
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Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…

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