News and Analysis

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

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What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.

Uberflip Empowers Companies to Personalize Their Content

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When it comes to marketing, content is king. But how can marketers make sure that content they post on their blogs ends up in front of the right people—and eventually leads to a sale? Uberflip believes it has an AI-based solution: a recommendation engine.

5 Mobile Video Vendors for Brand Advertisers

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Mobile video is one of the hottest ad channels on the market. Understanding the importance of a strong CTA in video ad campaigns, we’ve put together this list of five mobile video vendors, each with its own interactive capabilities designed to elicit high engagement and response rates.

Commentary

The Price of Free Listings

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When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were in trouble. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. This added up to a serious headache for multi-location brands and a serious opportunity for solutions providers that could bring order to the free business listings chaos. Here’s a look at how listings management has evolved.

Can Facebook Win Local?

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Facebook is known universally for its social networking features, but the company has quietly but consistently been rolling out a set of tools to make it the go-to platform for SMBs. From social buy buttons, call functionality, and Pages to messaging and free beacons, Facebook is staking its claim to online, offline, and online-to-offline marketing and commerce for SMBs.

INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

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As the head of digital strategy for a broadcaster operating local TV stations, Lorren Elkins has been challenged to clearly understand the digital marketing space from an SMB perspective. In response, he developed an interactive chart, now in its second iteration, to both enhance his own understanding and assist SMBs in identifying potential suppliers.

Latest Posts

Street Fight Daily: Google Tests Direct Hotel Booking, Yelp Sued By Delivery Drivers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Direct Hotel Booking (Search Engine Land)… Drivers Sue Yelp Over Unpaid Tips for Food Delivery Service Eat24 (Fortune)… Deep-Fried Crystal Ball: Seamless’s Recent Missteps Pave the Way for Competitors (Digiday)…

Why All SMBs Need an Ecommerce Strategy

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While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

Case Study: SMB Marketing Firm Uses Chat App to Convert Clicks to Leads

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With the goal of retaining and converting more leads for his agency, Outlook Bench Group’s Nii Akwei went in search of a product he could use to connect with website visitors in real-time.

Street Fight Daily: Food Delivery Wars, Nokia’s Mapping Tech

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Billion Dollar Food Delivery Wars (TechCrunch)… Everybody Wants to Own Nokia’s Mapping Technology (Skift)… Mid-year Report: The Newspaper Industry’s Billion Dollar Challenge (Poynter)

Boston-Based Dispatch Retains a Startup Mentality as It Sets Its Sights on Big Growth

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Dispatch grew from three employees to 25 in the past 10 months, and the company is on an upward trajectory. As it scales, the executive team is hoping to maintain the small-time ambiance of a startup while segmenting responsibilities.

Raise Report: New Funding for Yieldify, Zosi, Adored, and Airbnb

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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Onefinestay and UrbanClap.

LBMA Podcast: Beacons on Buses, Apple’s New Patents

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On the show: Selfridges Tiffany & Co brings flagship store to augmented reality; Starbucks taps Lyft for free frappucino deliveries; Uber acquires mapping team from Microsoft; TCS acquires Loctronix. Special guest is Jeff White of Gravy.

Street Fight Daily: Google’s Plan for Mobile Search, Uber’s “Lead Generation” Defense

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reinventing Google for a Mobile World (New York Times)… Uber: We’re Not a Taxi Service,“We’re a Lead Generation” App (Business Insider)… Location Is Everything: Talking Mobile Programmatic With Avazu’s Yi Shi (AdMonsters)…

McClatchy Says It’s a ‘Digital’ Company, but More Work Still Remains

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There is no doubt that McClatchy is putting an enormous amount of energy and talent into digital — but will it be enough when print is shrinking so rapidly? Street fight spoke to the company’s VP of products, marketing and promotion, Christian Hendricks, about where McClatchy is in its digital evolution

Why All Brands Need to Prepare for the Localization of Marketing

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In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.