News and Analysis
Anne Marie Stephen Joins Street Fight as President
Anne Marie Stephen, a veteran of tech and retail, is taking the helm at Street Fight, the premier media, research, and events company covering local marketing and technology. As president, Stephen will oversee Street Fight’s overall strategy, events, and budget as it pursues aggressive growth in 2019.
The Future of Advertising in an Autonomous Vehicle Landscape
When autonomous vehicles begin to replace traditional cars, the local business advertising market will shift alongside. But SMB advertising might not actually look dramatically different than it does today; instead, today’s location-based, personalized marketing will reach new customizable extremes.
Commentary
Why 2016 Will Be a Big Year for iOS 9
Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.
Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’
The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.
On-Demand and Deep Linking Becoming More Deeply Linked
The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.
Latest Posts
Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…
Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (Search Engine Land)… StubHub Now Lets You Request an Uber Ride So You’re Never Late to an Event (The Next Web)… How Apple’s Embrace of Ad Blocking Will Change Native Advertising (Digiday)…
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