Digital Ad Trends to Watch in 2019, Mobile to Account for 71% of Digital Ad Spend

Share this:

Programmatic SSP PubMatic released on Tuesday morning an elaborate report detailing digital ad trends to watch in 2019. The highlights include a look into how mobile, video, and of course programmatic itself will continue to evolve in the coming year, reshaping the way brands reach customers.

Here are the major points:

  • Digital media will drive advertising growth in 2019, jumping 11.3%. The only other growing media channel is OOH, with a modest 2.5% bump. Print will continue its brutal decline of recent years, sinking 17.8%, while local TV also sees a harsh loss at 14.7%.
  • Digital ad spend in the U.S., now at about half the advertising market, is projected to hit two-thirds of that market by 2022.
  • Programmatic will account for over two-thirds of digital display ads transacted in 2019.
  • Mobile will continue to eat up a larger share of digital ad spend, hitting a whopping 71% of digital spend in 2019.
  • In-app time spent is crushing mobile web, taking 3 hours and 8 minutes of consumer attention per day to mobile web’s 33 minutes.
  • Video will constitute nearly two-thirds of non-social display ad spend. Video’s share of digital display has been rising for the past few years and is expected to continue its ascent through 2020. The big change is a substantial shift from desktop to mobile.

Joe Zappa is Street Fight’s managing editor.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]