News and Analysis

News & Analysis

The Secret to Alibaba’s Singles Day Success? Brick-and-Mortar

by Joseph Zappa Share this  
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We’ve all heard by now that Alibaba’s Singles Day—think of it as the Chinese Prime Day—shattered sales volume records, recording over $30 billion in revenue for Jack Ma’s retail giant. What you haven’t heard is that brick-and-mortar retail played a key role in that windfall.

News & Analysis

Infographic: Cyber Monday Goes Mobile

by Zackary Cantor Share this  
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Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.  

News & Analysis

Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’?

by Stephanie Miles Share this  
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Womply Senior Manager of Communications Dallin Hatch says he was surprised to discover just how big Black Friday and Cyber Monday have become for small retailers. He was also surprised to see what a little impact Small Business Saturday has on seasonal sales.

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Commentary

Street Fight’s Predictions for 2016: Part One

by The Editors Share this  
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With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.

Commentary

Rating Street Fight’s 2015 Predictions

by Noah Elkin Share this  
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At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

Commentary

Street Fight Hyperlocal Analyst Predictions for 2016

by Noah Elkin Share this  
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With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.

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News & Analysis

Street Fight Daily: Google Introduces New Parent Company, Amazon Launchpad’s Challenges

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Alphabet, The New Conglomerate Absorbing Google (Marketing Land)… Amazon’s Next Big Challenge: Getting You to Buy Stuff You Didn’t Know You Wanted (Recode)… Startups Vie to Build an Uber for Health Care (Wall Street Journal)…

News & Analysis

Street Fight Launches ‘Local Visionary Awards’ to Honor the Industry’s Best and Brightest

by The Editors Share this  
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For four-and-a-half years, Street Fight has been the go-to resource for people working in local media, marketing, commerce and tech. Building on that history, today we are launching a 10-category competition designed to honor the very best campaigns and ideas in local.

News & Analysis

6 Reasons Why Beacon Programs Fail

by Stephanie Miles Share this  
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Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.

News & Analysis

Mono CEO: In Local Marketing, U.S. Is Maybe 5 Years Ahead of Europe

by Liz Taurasi Share this  
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Since its founding in 2007, Mono Solutions has been giving SMBs a complete package — from website building, to helping with online visibility, to engaging with customers, to doing business online. We recently caught up with the company’s CEO, Louise Lachmann, to talk about how she sees the local industry evolving.

News & Analysis

Street Fight Daily: Crowley on Foursquare’s Future, Google Still Working on Same-Day Delivery

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Reports Profit but Still Falls Short of Expectations (Wall Street Journal)… Google Puts Exec Behind ‘Buy Button’ in Charge of Express Delivery Service (Recode)… Understanding The Future Of Mobility (TechCrunch)…

News & Analysis

Street Culture: Flexibility Helps WeddingWire as It Scales Up

by April Nowicki Share this  
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At WeddingWire, an online marketplace serving the wedding and events industry, its expanding employee base is providing new opportunities to fine-tune company policies, according to the company’s vice president of people, Jenny Harding.

News & Analysis

Raise Report: Radius, Shopkeep, Stripe Rake in Big Rounds

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Twilio, Yozio, and Little.

News & Analysis

LBMA Podcast: Beacons, WeChat and Proximity Messaging with NOD,

by Asif Khan Share this  
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On the show: Visor let’s you see what’s happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16M; Hipcamp’s landsharing services. Member news from Canadian Tire, Placed and Wendy’s.

News & Analysis

Street Fight Daily: Small-Scale Shipping Firms Are Having a Moment, Jet.com Struggles

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Growth of E-commerce Pushes Funds Into Small-Fry Shipping Firms (Reuters)… Jet.com Runs Into Turbulence With Retailers (Wall Street Journal)… Not Just An App: The Front End Of The Trillion-Dollar, Full-Stack Revolution (TechCrunch)…

News & Analysis

Click-to-Calls Are Clicking — And a Lot of the Sales Are Close to Home

by Tom Grubisich Share this  
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A new study from Marchex has put a dollar amount on the business generated when consumers tap on a click-to-call ad or search listing on their mobile device: more than $1 trillion each year.

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