News and Analysis

As Boomers Warm to Mobile, Brands Look to Capitalize

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Millennials have been shopping on their smartphones for years, but a shift toward mobile-direct shopping among consumers in the boomer generation is creating excitement for retailers and brand marketers this holiday season.

Innovation Pays Off for Nation’s Biggest Retailer

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Walmart posted strong sales in Q3, suggesting that its determination to compete with Amazon by investing in cutting-edge, tech-driven approaches to retail is paying dividends. Read on for some of the top trends Walmart is capitalizing on.

The Secret to Alibaba’s Singles Day Success? Brick-and-Mortar

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We’ve all heard by now that Alibaba’s Singles Day—think of it as the Chinese Prime Day—shattered sales volume records, recording over $30 billion in revenue for Jack Ma’s retail giant. What you haven’t heard is that brick-and-mortar retail played a key role in that windfall.

Commentary

Street Fight’s Predictions for 2016: Part One

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With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.

Rating Street Fight’s 2015 Predictions

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At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

Street Fight Hyperlocal Analyst Predictions for 2016

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With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.

Latest Posts

Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity

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Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps. But companies depending on maps are far more numerous than map services apps. Countless mobile apps that use location services such as delivery-oriented Instacart and transportation-oriented Uber rely on mapping software, and still more […]

Revived Daily Voice Expands Into North Jersey With 22 New Sites

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Pushed to near death two-and-a-half years ago by heavy losses, regional community news network Daily Voice has resurrected itself, expanding in suburban Connecticut and New York State — and now the network is about to cross the Hudson River into northern New Jersey.

Street Fight Daily: Google Introduces New Parent Company, Amazon Launchpad’s Challenges

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Alphabet, The New Conglomerate Absorbing Google (Marketing Land)… Amazon’s Next Big Challenge: Getting You to Buy Stuff You Didn’t Know You Wanted (Recode)… Startups Vie to Build an Uber for Health Care (Wall Street Journal)…

Street Fight Launches ‘Local Visionary Awards’ to Honor the Industry’s Best and Brightest

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For four-and-a-half years, Street Fight has been the go-to resource for people working in local media, marketing, commerce and tech. Building on that history, today we are launching a 10-category competition designed to honor the very best campaigns and ideas in local.

6 Reasons Why Beacon Programs Fail

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Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.

Mono CEO: In Local Marketing, U.S. Is Maybe 5 Years Ahead of Europe

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Since its founding in 2007, Mono Solutions has been giving SMBs a complete package — from website building, to helping with online visibility, to engaging with customers, to doing business online. We recently caught up with the company’s CEO, Louise Lachmann, to talk about how she sees the local industry evolving.

Street Fight Daily: Crowley on Foursquare’s Future, Google Still Working on Same-Day Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Reports Profit but Still Falls Short of Expectations (Wall Street Journal)… Google Puts Exec Behind ‘Buy Button’ in Charge of Express Delivery Service (Recode)… Understanding The Future Of Mobility (TechCrunch)…

Street Culture: Flexibility Helps WeddingWire as It Scales Up

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At WeddingWire, an online marketplace serving the wedding and events industry, its expanding employee base is providing new opportunities to fine-tune company policies, according to the company’s vice president of people, Jenny Harding.

Raise Report: Radius, Shopkeep, Stripe Rake in Big Rounds

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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Twilio, Yozio, and Little.

LBMA Podcast: Beacons, WeChat and Proximity Messaging with NOD,

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On the show: Visor let’s you see what’s happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16M; Hipcamp’s landsharing services. Member news from Canadian Tire, Placed and Wendy’s.