A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Mobile Searches Surpass Desktop Searches at Google (TechCrunch)
Google’s search chief Amit Singhal said that for the first time, more Google searches have been completed on mobile devices than desktop computers. Although Google is adapting to this new digital landscape, it faces challenges as mobile search becomes increasingly vertical, for example, shoppers who bypass Google and search for products directly on Amazon.
Video Ads Could Become Twitter’s Biggest Cash Cow Yet (The Next Web)
Twitter is introducing a new service that allows marketers to place six-second pre-roll ads in video content across its platform. This new model makes it easier for advertisers to place ads on Twitter. Previously, they had to deal directly with publishers to set up campaigns and then pay the social network to promote the content.
Street Culture: Signpost on Being a Scrappy Startup (Street Fight)
When you’re fast-growing startup company, the most important thing is hiring the right people. That means people who can do the job, and, in some cases, people who are willing to build desks, said Justin Donnarumma, director of sales at Signpost, a marketing automation technology company that launched in 2010. “That’s the kind of scrappiness we look for in new hires.”
DuckDuckGo CEO Calls out Google and Says It’s a ‘Myth You Need to Track People to Make Money’ (Business Insider)
“The issue with Google is they run four of the biggest ad networks in the world and only one is search-related,” said Gabriel Weinberg, the CEO of rival search engine DuckDuckGo. “The rest are on millions of sites and apps across the internet, and they use tracking to do better at ads on these third-party sites.” But Google then applies the data for searches, which Weinberg believes is a central conflict.
Openings and New Hires at Verve, LiveRamp, and Tapad (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Verve appoints a chief revenue officer, LiveRamp hires two new executives, and Tapad brings on new licensing talent.
Uber’s Probe of Data Breach Focuses on Lyft Executive (Wall Street Journal)
Investigators looking into last year’s data breach and theft of drivers’ records from Uber have found indications implicating an executive at rival ride-hailing app Lyft. (Subscription required)
Facebook’s Message to Marketers: This Is Where Product Leads Start (GeoMarketing)
Although Amazon may be the first place where online shoppers turn to look for products, Facebook is claiming to be the platform that actually spurs important consumer groups to go to an actual place and buy a product. For SMBs, the use of Facebook’s lead ads could complement the local awareness placements the social network has been building up.
Survey: Personalization and Relevance Increasingly Overlap in Consumers’ Minds (Marketing Land)
Greg Sterling: In many ways, “relevance” and “personalization” are converging in the minds of consumers. But retailers see the data, technology, and organizational/cultural issues they face as barriers to providing greater relevance and personalization.
LBMA Podcast: Walkbase and Samsung Team up for In-Store Analytics, Localistico Makes Location Easier for SMEs (Street Fight)
On the show: Walkbase and Samsung team up for in-store analytics; Localistico makes location easier for SMEs; Amazon creates its own Uber for packages with “Flex;” Nescafé and Google partner for 360-degree virtual reality experience. Plus, news from Best Buy, Google, Foursquare and OpenTable, and Virgin and Netflix.