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News & Analysis

How Predictive Analytics Reshaped Decision-Making in 2018 and Will Evolve in 2019

by Stephanie Miles Share this  
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In this Q&A, we dig into what Sriram Parthasarathy, senior director of product architecture and predictive analytics at Logi Analytics, envisions as the future of predictive analytics and what he believes still needs to happen before AI-enabled applications move into the mainstream.

News & Analysis

Cutting Through the Analytical Clutter: 4 Major Trends this Holiday Season

by Joseph Zappa Share this  
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As just about the final week of 2018 gets underway, it’s worth taking a look at what we now definitively know about this holiday season. Here are the facts about the role of technology in retail during 2018’s holidays.

News & Analysis

6 Cannabis Point-of-Sale Systems Blazing Trails for Nascent Retail Sector

by Stephanie Miles Share this  
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Unlike traditional POS solutions, or even mobile systems like Square, cannabis point-of-sale systems are designed in a way that helps dispensaries operate under the appropriate guidelines, particularly when it comes to processing cash and managing inventory. Here are six cannabis point-of-sale systems that dispensaries are using right now.

Commentary

Commentary

How the Rise of Virtual Reality Could Impact Local Marketing

by Mike Boland Share this  
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With each passing tech revolution, response time diminishes while opportunity cost grows. Local media companies that were late to the consumer internet or the smartphone revolution already know this pain. With VR and AR, local startups will be more agile to experiment than larger incumbents.

Streets Ahead

Facebook Continues to Experiment in Local — But Its Focus Is Long-Term

by Damian Rollison Share this  
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The company isn’t trying to build a unified local search portal at all. Instead, they’re launching trial balloons, turning developers loose to experiment with the company’s local data in order to surface features and nuances that might eventually be useful as subtle additions to the Newsfeed…

Commentary

How the Rise of ‘Mobility as a Service’ Will Impact Local Marketing

by Lokesh Kumar Share this  
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Autonomous vehicles will put pressure on all kinds of players. The pressure will be felt not only by car manufacturers but all kinds of other industries including auto dealers, insurance companies and transit systems…

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Commentary

Where Do My Friends Fit Into My Local Search?

by Mike Boland Share this  
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The social graph alone won’t be a silver bullet for local. It’s just not big enough. And its value to local is overstated. My friends are great for party pics and snappy news feed dialogue — they don’t yet excel at plumber reviews.

News & Analysis

Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal)… Pitt Study Finds Location-Based Marketing a Mixed Bag (Pittsburgh Post-Gazette)… Our Marketplace Obsession and Bubble (TechCrunch)…

Case Studies

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools

by Stephanie Miles Share this  
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Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

News & Analysis

Openings and New Hires at LivingSocial, GrubHub, and RetailNext

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Borrell Associates ups its research director, eBay names a new CMO, and RevMob appoints a co-CEO.

News & Analysis

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

by Asif Khan Share this  
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On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.

News & Analysis

Street Fight Daily: Square Introduces Mobile Appointments, SF Wants Uber’s Data

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here’s Why Square Appointments for Mobile is a Big Deal (The Next Web)… SF Seeks Uber Data as Company Touts Commitment to Urban Transit (Recode)… Blink and You Miss It: How Brands Can Capture an Audience in Seconds (Linkedin Pulse)…

News & Analysis

How Hospitality Brands Balance Global and Local in Their Marketing

by Alex Palmer Share this  
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Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. So how should global hospitality brands manage this split?

News & Analysis

LION’s DeRienzo: Programmatic Ads Will Be Part of ‘Indie’ Future

by Tom Grubisich Share this  
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Matt DeRienzo, the interim executive director of the Local Independent Online News publishers ‘ association, is getting ready for what looks like a strong annual conference in Chicago this fall. We caught up with him to talk a bit about the state of “indie” local publishing.

News & Analysis

Street Fight Daily: Android Pay Launch Date Still Unknown, PlaceIQ Bridging Online-Offline

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Contrary To Reports, Android Pay Not Launching This Week (TechCrunch)… Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (AdExchanger)… Succeeding In Mobile Advertising: The Journey Begins (Marketing Land)…

News & Analysis

Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

by April Nowicki Share this  
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Non-structured employee bonding opportunities help provide a new perspective on topics that have often already been discussed at length in meetings and via email. Sometimes the best results happen naturally as employees form relationships with each other outside of work.

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