News and Analysis

News & Analysis

Google Local Services Reportedly Expand to Canada, Signaling Rapid Growth

by Joseph Zappa Share this  
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Launch in 2015 in Silicon Valley’s home court, Local Service Ads have since expanded to a whopping 90 markets in the U.S. and are now making their way abroad, where searches for local services are abundant.

News & Analysis

The Numbers on Mobile’s Role in Holiday Shopping This Season

by Joseph Zappa Share this  
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The results of a survey released just last week by mobile ad firm AdColony go beyond the already stale proclamation that the mobile revolution has taken over retail, pointing instead to granular details about just how consumers are using mobile today. We provide the highlights.

News & Analysis

Google Reviews Hit with Massive Spam Attempt

by Joseph Zappa Share this  
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Google reviews, increasingly essential to the online search presence of brand and SMB brick-and-mortars alike, were hit by a massive spam attempt last week. At least 2 million fraudulent reviews were posted, according to ReviewFraud.org.

Commentary

Commentary

For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

by Manpreet Singh Share this  
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While many onlookers think that increased comparison shopping, faster and cheaper delivery options like drones, and the convenience of shopping at home equal doom for physical stores, the reality is that the economy (like the people behind it) is largely driven by the irrational.

Commentary

As Local Search Behavior Evolves, Marketing Spending Will Follow

by David Card Share this  
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Merchants and marketers have to be findable and present useful information regardless of the searcher’s context. And that’s where the mechanics of local search marketing get messy. It feels like a great opportunity for tools and managed services that help break down those silos, and measure effectiveness across or between them.

Commentary

4 Ways That Retailers Can Gain Traction on Mobile

by Dan Slavin Share this  
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As retailers continue to reimagine marketing to consumers using mobile, the tools to do so will evolve as well. Similar to marketing automation for B2B, retailer-focused solutions providers are enriching their platforms so that retailers can deliver marketing messages and offers to highly segmented consumers.

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News & Analysis

Will Social Media Give TV a Run for Its Money in the 2016 Election?

by Nicole Spector Share this  
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“Politicians already know that an election can hinge on specific regions and using social media to listen and engage in those areas can have a significant impact on the voting outcome,” says Phil Harris, CEO of Geofeedia.

Commentary

Where Do My Friends Fit Into My Local Search?

by Mike Boland Share this  
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The social graph alone won’t be a silver bullet for local. It’s just not big enough. And its value to local is overstated. My friends are great for party pics and snappy news feed dialogue — they don’t yet excel at plumber reviews.

News & Analysis

Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal)… Pitt Study Finds Location-Based Marketing a Mixed Bag (Pittsburgh Post-Gazette)… Our Marketplace Obsession and Bubble (TechCrunch)…

Case Studies

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools

by Stephanie Miles Share this  
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Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

News & Analysis

Openings and New Hires at LivingSocial, GrubHub, and RetailNext

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Borrell Associates ups its research director, eBay names a new CMO, and RevMob appoints a co-CEO.

News & Analysis

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

by Asif Khan Share this  
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On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.

News & Analysis

Street Fight Daily: Square Introduces Mobile Appointments, SF Wants Uber’s Data

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here’s Why Square Appointments for Mobile is a Big Deal (The Next Web)… SF Seeks Uber Data as Company Touts Commitment to Urban Transit (Recode)… Blink and You Miss It: How Brands Can Capture an Audience in Seconds (Linkedin Pulse)…

News & Analysis

How Hospitality Brands Balance Global and Local in Their Marketing

by Alex Palmer Share this  
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Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. So how should global hospitality brands manage this split?

News & Analysis

LION’s DeRienzo: Programmatic Ads Will Be Part of ‘Indie’ Future

by Tom Grubisich Share this  
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Matt DeRienzo, the interim executive director of the Local Independent Online News publishers ‘ association, is getting ready for what looks like a strong annual conference in Chicago this fall. We caught up with him to talk a bit about the state of “indie” local publishing.

News & Analysis

Street Fight Daily: Android Pay Launch Date Still Unknown, PlaceIQ Bridging Online-Offline

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Contrary To Reports, Android Pay Not Launching This Week (TechCrunch)… Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (AdExchanger)… Succeeding In Mobile Advertising: The Journey Begins (Marketing Land)…

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