News and Analysis
How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers
“For brick-and-mortar businesses, the focus on driving foot traffic through mobile couponing is even more important due to the convenience of online shopping. We see mobile coupon platforms becoming ubiquitous and affordable for even small businesses to create, design, and distribute their own coupons,” Katie Wilson, CEO of TapOnIt and a digital advertising veteran, tells our senior editor Stephanie Miles.
Urban Airship Acquires Accengage, Becomes World’s Largest Mobile Customer Engagement Company
Urban Airship, which serves Fortune 25 brands such as Adidas, BBC, and Vodafone, indicated that it would use the combined resources now at its disposal to expand the technical capabilities of its slate of mobile solutions. It will also take advantage of Accengage’s native expertise in the European market, particularly at a time when increased regulation on both sides of the Atlantic is underscoring the importance of strong policy and PR teams.
Commentary
What Designing an ‘OS for Restaurants’ Really Requires
When you look at the restaurant tech stack, there are clearly solutions, software, applications that should play nicely with each other, but the larger players have purposefully walled off their gardens. The next multi-billion-dollar company in this space will identify the mission-critical pieces of technology in the stack, and own them.
Latest Posts
Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…
Local Visionary Award Winners Announced
The 2015 Street Fight Summit in New York saw the presentation of the first annual Local Visionary Awards, an eight-category competition designed to honor the very best campaigns, companies, ideas, and individuals in local marketing and commerce. The Innovator of the Year award went to Yext CEO Howard Lerman.
#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare
Dennis Crowley started Foursquare in 2009 from his kitchen in Manhattan with a lofty vision: Amass enough data to map out specific areas, build a location-based recommendation engine, and create navigation software. But when the company introduced gaming dynamics to encourage check-ins, that’s what it became known for. Today, Foursquare’s ambitions and vision lie well beyond the check-in.
#SFSNYC: Button, Urgent.ly, and Pager on Whether or Not On-Demand is Really Necessary in Local Commerce
Of all the changes mobile has wrought, on-demand arguably has made the biggest splash. The emergence of companies offering products and services immediately, with only a tap or two of a phone or tablet screen, is pushing incumbents to change their business models to stay on top of their industries. Three of these young-gun threats — Button, Urgent.ly, and Pager — made an appearance at the Street Fight Summit, speaking on a panel about on-demand in local commerce.
#SFSNYC: Investor Ted Leonsis and BuzzFeed Editor-in-Chief Ben Smith on Media and the Local Economy
The Street Fight Summit played host to a wide-ranging conversation between BuzzFeed editor-in-chief Ben Smith and investor Ted Leonsis. The fireside chat touched on Leonsis’s decades of local economy expertise, stemming from his many investments in and experiences with media ventures, professional sports teams, and ecommerce ventures, including Groupon.
#SFSNYC: Google, Yelp, and ironSource on How the New Generation of Mobile Search Is Changing Everything
Mobile has become an automatic, subconscious extension of our digital lives, and technologies that leverage the versatility of smartphones are maturing rapidly. But the apps vs. web debate continues to rage. And where does search, which has existed since the early days of the internet, fit into the picture?
#SFSNYC: ReachLocal, ShopKeep, and Swipely on Whether or Not Vertical Approaches to Local Inevitably Become Horizontal
Small businesses have a lot of options when it comes to choosing tools that keep things running smoothly. In fact, they have a lot of options even when partnering with a single vendor because companies within the connected local economy are transforming into marketing one-stop shops for advertising, point-of-sale (POS), and other solutions critical to the daily operations of SMBs.
Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools
Small businesses continue to be in love with social media. In the first in a series of surveys Street Fight will be conducting with Alignable, we asked approximately 100 small business owners to rate their most effective marketing tools and tactics among a list of a dozen. Two-thirds of respondents selected social media as one of their top three. SEO and email rounded out the list of leading techniques.
Case Study: Mattress Retailer Captures Millennials with Digital Strategies
The vast majority of mattress sales still take place in brick-and-mortar stores. However, America’s Mattress of Onalaska owner Dave Weinberger says he’s found that millennial shoppers are increasingly doing their pre-shopping research online. In response, he’s begun shifting his advertising budget away from offline channels and toward digital tactics, like call tracking and recording, search marketing, and online promotions.
Street Fight Daily: Snapchat Cuts Ties with Yahoo, Publishers Share Digital Advertising Strategies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Snapchat Axed Yahoo from Discover (Fast Company)… What’s Actually Working in Digital Advertising? 8 Publishers on How They’re Bringing in Money (Nieman Lab)… Yelp Is Using Image Search to Change How It Finds You a Bar (Wired)…
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