News and Analysis
Voice is Rising as Medium for Local Discovery
Voice is not only booming as a search tool but also seems to be cannibalizing search volume from the medium that last revolutionized the practice of digital discovery: mobile. That’s the headline from Stone Temple Consulting’s third annual survey of consumers regarding their use of voice-enabled devices.
How Marketers Are Making In-Store Metrics More Reliable
In-store marketing platforms are designed to spit out all different types of metrics. Return-on-ad-spend (ROAS), customer acquisition costs (CAC), cost per visit (CPV), and customer lifetime value (CLV) are just a few of the metrics that marketers regularly track. But how reliable are these metrics, and what do they mean for big-picture business growth? The ad tech company S4M is aiming to answer that question. The company recently released a new feature as part of its FUSIO drive-to-store platform.
Local Search Association Crowns the Best Solutions in Local
At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.
Commentary
Are Community Networks the Final Frontier for Local Publishers?
What if local publishers changed their strategy to focus exclusively on engaging and connecting their community at large? It still requires the great content that they create daily, but also a powerful and relevant search experience for users, more calls to action, and a more native and engaging mobile experience.
Latest Posts
Report: Executive Survey on Hyperlocal Tech and Tactics
What’s on the mind of technology and marketing suppliers targeting the connected local economy? They’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. The dichotomy between small businesses and national chains that sell locally is profound, and presents difficult challenges in scaling to support either, let alone both, according to Street Fight Insights analysis.
Street Fight Daily: Google Partners with HomeAdvisor, New Groupon CEO’s Vision
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gets Deeper into Home Services (CNBC)… New Groupon CEO Says the Local Deals Pioneer Is Undervalued, Underestimated (GeekWire)… Foursquare Has Figured Out the Hottest Restaurants Around America Right Now (Tech Insider)…
6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying
Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.
Street Fight Daily: The Company Rejecting Offers from Amazon and Alibaba, Drizly’s Expansion Plans
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon and Alibaba Have Approached Five-Year-Old Startup Wish, But the CEO Seems to Want More (Business Insider)… Alcohol Delivery Startup Drizly Has Global Expansion Plans for 2016 (Boston Business Journal)… Shopify’s New App Sello Allows Anyone to Create An Online Store from Their Phone (TechCrunch)…
Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr
The days of homeowners looking up a local painter or handyman in the Yellow Pages are gone. Instead, consumers are turning to review sites like Angie’s List to find the right person for the job. HomeKeepr takes a different approach. “Rather than crowdsourcing lots of reviews from strangers, we source recommendations from ‘local experts:’ real estate agents,” said co-founder and CEO Rob Morelli.
Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers
The busiest retail season of the year is upon us, and it’s shaping up to be a good one. An upcoming free Street Fight Insights webinar, presented in conjunction with Brandify and featuring immr founder Dr. Phil Hendrix, can help local business owners and their marketing and technology partners get ready for the tide of online and foot traffic. Don’t miss out on key insights that can help make your holiday season a success.
The Price of Free Listings Revisited: A Hyperlocal Business Perspective
The proliferation of online directories and directory services has made the local business owner’s life harder. It means more places to manage vital information and more third-party providers that control access to directories. Between the time and effort required to manage aggregators and the volume of citations, few small business owners do it themselves. As a result, the only stakeholders that truly know what information is authentic often are left out of the conversation.
Street Fight Daily: In-N-Out Burger Sues DoorDash, Uber Partners with TomTom
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-N-Out Burger Sues DoorDash for Delivering Its Food Without Permission (Recode)… Uber Signs Digital Mapping Deal with TomTom (New York Times)… Angie’s List Shares Surge After Company Rejects IAC Offer (USA Today)…
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