A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
In-N-Out Burger Sues DoorDash for Delivering Its Food Without Permission (Recode)
In-N-Out has accused DoorDash of trademark infringement and unfair competition and is seeking a permanent injunction to stop DoorDash from delivering its food. According to the lawsuit, “despite the fact that [DoorDash] is in no way affiliated with [In-N-Out], [DoorDash] has advertised, and continues to advertise, that it delivers food from [In-N-Out]’s restaurants.” (For a recent, in-depth profile of DoorDash, click here.)
Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr (Street Fight)
Consumers turn to review sites to find home services professionals, but HomeKeepr, an app that connects homeowners with a network of those professionals and local businesses, takes a different approach. “Rather than crowdsourcing lots of reviews from strangers, we source recommendations from ‘local experts’: real estate agents,” said co-founder and CEO Rob Morelli.
Uber Signs Digital Mapping Deal With TomTom (New York Times)
Uber has agreed to use digital maps provided by the Dutch technology company TomTom in its smartphone applications. The move is Uber’s latest foray into mapping. It offered to buy Nokia’s HERE for around $3 billion earlier this year, but lost out to a consortium of German automakers.
Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers (Street Fight)
The busiest retail season of the year is upon us, and it’s shaping up to be a good one. An upcoming free Street Fight Insights webinar, presented in conjunction with Brandify and featuring immr founder Dr. Phil Hendrix, can help local business owners and their marketing and technology partners get ready for the tide of online and foot traffic. Don’t miss out on key insights that can help make your holiday season a success.
Angie’s List Shares Surge After Company Rejects IAC Offer (USA Today)
Angie’s List stock surged Wednesday after the company rejected HomeAdvisor parent company IAC’s offer to acquire it. The all-cash offer proposed a merger of Angie’s List with HomeAdvisor.
The Price of Free Listings Revisited: A Hyperlocal Business Perspective (Street Fight)
Scott Barnett: The proliferation of online directories and directory services has made the local business owner’s life harder. It means more places to manage vital information and more third-party providers that control access to directories. Between the time and effort required to manage aggregators and the volume of citations, few SMB owners do it themselves. As a result, the only stakeholders that truly know what information is authentic often are left out of the conversation.
Apple, Banks in Talks on Mobile Person-to-Person Payment Service (Wall Street Journal)
Apple is in discussions with U.S. banks to develop a payment service that would let users send money to one another from their phones rather than relying on cash or checks. The move would put Apple in competition with an increasing number of Silicon Valley firms trying to persuade Americans to ditch their wallets in favor of digital options. (Subscription required)
AOL Says Two-Thirds of Its Audience Now Comes from Mobile (Gigaom)
Media and advertising giant AOL is now seeing two-thirds of its audience coming from mobile devices. That’s up from about half coming from mobile just earlier this year.
‘Ghost’ Restaurants Are Haunting Seamless (Gothamist)
A recent investigation discovered that 10 percent of restaurants on Seamless/GrubHub were found to be “ghost restaurants.” A restaurant called Really Chinese used a private residence as its listed location; the food was actually being prepared at a different restaurant, Abby Chinese. Gary Chen, owner of Abby Chinese, says it’s common for restaurants to employ this practice to stay competitive in a flush market.
Senate Bill to Protect Customers’ Online Reviews Heads to Markup (The Hill)
The Senate Commerce Committee is considering two tech-related bills, the Consumer Review Freedom Act and the MOBILE NOW Act. The former would limit companies from threatening customers with legal action if they post unfavorable online reviews. The latter is designed to coax federal agencies into giving up some of their wireless spectrum, the frequencies that carry signals to and from mobile devices, to the private sector.