News and Analysis
Local Search Association Crowns the Best Solutions in Local
At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.
7 Delivery Trends You Should Know in 2019
Greater customer expectations and technological advancements are driving big changes in delivery. What’s more, the delivery experience has emerged as a differentiating factor for customers when choosing one retailer over another. eCommerce retailers that operate solely online and omnichannel retailers that offer a physical and digital presence are both beginning to expand their delivery options to meet customer demand. Here are seven trends that will define retail delivery during 2019.
In Age of Social Media, Brands Must Stay On Top of Reputations Capable of Changing on a Dime
A single video posted to YouTube was all it took for Chuck E. Cheese’s online reputation to go up in flames this month, at least temporarily, when an internet celebrity posted his theory about the pizza chain’s misshapen pies. As viral conspiracy theories on social media become increasingly common, brands are finding that their initial response can set the tone and create a carry-on effect that impacts customer sentiment across dozens of multimedia channels.
Latest Posts
LBMA Podcast: UberMedia Introduces LROI Concept, Soundpays Launches Mobile Wallet in Canada
On the show: UberMedia introduces LROI concept; Soundpays launches mobile wallet in Canada; Mobify Buys Dónde; bfonics launches Wi-Fi beacon; racist tweets on billboards in Brazil; Tyrers Department Store tests “Digital Clothing Rail.” Plus, news from Aruba Networks; Domino’s; Placemeter; Krispy Kreme and NCR; and Blue Bite and Rouge Media.
The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services
When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.
Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…
6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers
Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. Here’s what industry leaders said about the types of incentives that work best for encouraging shoppers to make holiday purchases at local retail businesses instead of big-box stores or ecommerce sites.
Street Fight Daily: Uber Launches Food Delivery App, Walmart Develops Own Mobile Payments Service
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Tests Standalone Food Delivery App (TechCrunch)… Walmart to Offer Smartphone Payments in Stores (Wall Street Journal)… Facebook Is Updating Instant Articles to Help Publishers Make More Money (Adweek)…
Street Fight Daily: Yahoo Will Spin Off Core Businesses, Pinterest Buys Two Search-Centric Startups
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Is Said to End Plan to Spin Off Alibaba Stake (New York Times)… Pinterest Buys Two Startups to Bolster Image Search (Wall Street Journal)… Uber Is Testing a New Service That Sounds Exactly Like a Bus (Business Insider)…
PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution
Marketers face a number of big challenges today. One is pinpointing their audiences as they move from device to device — and then from platform to platform on those different devices. Another is making sense all of the data consumers generate in the scores of micro-interactions they have every day across the devices and platforms they use. A third is online-to-offline attribution. The partnership with IRI that PlaceIQ announced today is a step toward tackling these hurdles.
Why 2016 Will Be a Big Year for iOS 9
Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.
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