Street Fight Daily: GrubHub to Rebrand, New Stats Show Importance of Mobile to Physical Shopping

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

GrubHub Q4 Financials Show Growth as Company Plans a Rebranding (Chicago Business Journal)
GrubHub’s 2015 fourth-quarter and full-year results showed growth for the online food ordering service despite considerable competition. According to CEO Matt Maloney, a major rebranding of the company will start to play out in the coming weeks: “We’re beginning to roll out an evolved brand that will focus on bringing personality and an emotional connection to the moments when food is relevant to diners nationwide.”

How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’ (Street Fight)
Lynn Tornabene: Google’s recent “Better Ads” report demonstrates that while digital is a great channel for reaching consumers, a positive experience is perhaps the most crucial component of a successful ad campaign, especially for advertisers using programmatic to buy and serve their ads.

How the Internet of Things Is Changing How Media and Entertainment Companies Operate (eMarketer)
While the Internet of Things is still in the early stages of development, the media and entertainment industry already has many of the digital building blocks in place to make it a reality. Large publishers and broadcasters have switched to digital business models and can now support high-speed transmission, new formats, and multichannel delivery.

Amid Changes in Philly Media, Startup Billy Penn Sticks to Its Vision (Columbia Journalism Review)
In the 16 months since news startup Billy Penn launched, the media landscape in Philadelphia, the site’s home city, has changed dramatically. Through all the turmoil, Billy Penn has stayed true to its vision: mobile-first, millennial-friendly, a mix of aggregated and original content, and a big bet on live events.

Street Culture: Parking App SpotHero and Employees Working Out the Kinks (Street Fight)
SpotHero, an on-demand app that helps drivers find parking spots, is at a turning point in its growth. The company grew from 35 employees to 75 in 2015, and is currently hiring for about 20 positions. SpotHero is working to create policies that will keep everyone engaged and the business moving forward.

The Publisher Turf Wars: Facebook Instant Articles, Ad Blocking, and the Future (Marketing Land)
Blaise Lucey: Publishers have to try harder than ever to reach their audience, and when they do, it’s guaranteed that more people are using ad blockers. So what’s the solution? For many publishers, it’s going to be apps.

More Than M-Commerce: Mobile Is Part of 46% of All Shopping Journeys (GeoMarketing)
Over 60 percent of omnichannel shoppers said they anticipate doing more product research on their smartphones in 2016, according to a shopping study commissioned by Facebook Insights, highlighting the importance of mobile to the physical shopping journey.

MarketingZoom Launches Platform for Buying and Selling Marketing Expertise (GeekWire)
After spending nearly a decade running a motorsports marketing agency, Tony Scott saw a major hole in the marketing field: There wasn’t an industry-standard online marketplace where clients and professionals could connect. With his startup MarketingZoom, he created “an open, searchable platform, like an eBay for marketing, [that looks] at all the different types of local marketing opportunities that exist.”

Amazon Offers Free Square Credit Card Readers to Former Amazon Local Register Customers (Recode)
Amazon is offering free Square credit card readers to business owners who had previously bought an Amazon Local Register, the company’s version of a card-swiping device that plugs into phones and tablets. The offer comes three months after Amazon announced it was discontinuing this payment processing service.

New York Times Co. Announces Newsroomwide Strategy Review (New York Times)
Buoyed by strong digital growth and cost savings, The New York Times Company reported an increase in quarterly profit but said revenue was flat as its print business continued to decline. The earnings report came on the same day that a sweeping examination of the newsroom was announced.

LBMA Podcast: Miami Heat Taps AisleLabs, UberRush Delivers for Nordstrom (Street Fight)
On the show: Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; and more.

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