LBMA Podcast: Miami Heat Taps AisleLabs, UberRush Delivers for Nordstrom

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; ShopperTrak launches Advanced Analytics offering; releases “SLAM” engine. Resources from Unacast and Samsung.

Top stories of the week

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1. AisleLabs partners with the Miami Heat 6:54
2. Retailers urged to create “CCTV-like” symbol 9:07
3. Coors Light – Hear the Street Playlists 14:04
4. ApplePay coming to Wells Fargo and BoA ATMs 18:00
5. UberRush for Nordstrom 21:17


Unacast – beacons on track to hit 400M 27:45
Closing retail sales In-store: Fight back with mobile 28:55

Member News

1. PeopleCount launches PlacesCount 32:00
2. Best Buy’s “scan to shop” with Slyce 33:40
3. ViaDirect partners with Broadsign 34:50
4. ShopperTrak launches “Advanced Analytics” 35:50
5. releases “SLAM” engine 37:00