News and Analysis
4 Marketing Use Cases for AR Today
Augmented reality is making the leap from hyped technology of the future to driver of cutting-edge marketing techniques today. To document the state of the field and shine a light on those use cases, the IAB released its AR marketing playbook earlier this month.
In case you’re too busy to peruse the pdf, I’ll detail the major use cases outlined in the report.
Word of Mouth Remains Vital for Loyalty in Digital Age
Pundits have speculated that loyalty is becoming less and less important as mobile and especially voice search drive the consumer toward the most convenient purchasing options. That may be true, but the report indicates loyalty remains a powerful factor, with 53% of consumers saying they are more likely to buy from a retailer they know and trust.
Commentary
Building the Essential Digital Marketing Bundle for Local Businesses
“Last time we identified our essential digital bundle for small businesses,” says David Mihm to Mike Blumenthal. “This week I thought we might tackle how agencies and media companies might go about building and selling that bundle — and why there seem to be so few who are actually doing it.”
Local’s Next Hurdle: The Impressionable Use Fallacy
No matter how good the targeting, creative, and “right person, right place,” the vast majority of our time contains urgencies that render us immune to push-based mobile ads. It’s basically a question of how often we’re actually idle, and therefore impressionable to being rerouted from a deliberate course.
Latest Posts
GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market
Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. Street Fight recently caught up with GrubHub’s SVP of Operations, Stan Chia, who says the company’s fundamental mission — restaurant discovery — hasn’t changed.
Street Fight Daily: Whole Foods Invests in Instacart, Ad Blocking Debate Gets Tempers Flaring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal (Recode)… Fear, Loathing, and Opportunity On Display as Ad Industry Eyeballs Specter of Mobile Ad Blocking (TechCrunch)… Foursquare Won’t Be Facebook and That’s Just Fine, Crowley Says (Bloomberg)…
/Local: ‘Slashing’ the Local Web Into Tiny Nearby Slices
“It’s 2016, and everyone is connected to the information superhighway, and yet our towns, cities and locations are largely still dark and unsearchable,” says Local Web co-founder Jess Bachman. “The Local Web is the off-ramp for the Web. The problems it will solve are as varied as the people using it. “
Street Fight Daily: Foursquare Launches Attribution Tool, Searching on the Physical Web
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Will Tell Businesses When Their Ads Bring You Into an Actual Store (TechCrunch)… With the Physical Web, You Become the Search Engine (Marketing Land)… Why Starbucks Is Overhauling Its Loyalty Rewards Program (Fortune)…
Street Fight Daily: Google Changes Desktop Search Ads, Yahoo to Start Reaching Out to Bidders
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Makes Desktop Search Look More Mobile-ish to Milk More Shopping-Ads Cash (Recode)… Yahoo Said to Start Approaching Possible Bidders As Soon As Monday (Bloomberg)… What Is Groupon’s Real Value to Alibaba? (Crain’s Chicago Business)…
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How Agencies Can Protect Multi-Location Brands from AI Visibility Gaps