News and Analysis
Freckle IoT Announces Attribution Backed by Fully Compliant First-Party Data
With privacy top of mind for marketers, offline measurement firm Freckle IoT is hitting the market this morning with an expanded attribution product backed by just about the most compliant consumer data on the market. Its compliance is secure because it comes from Killi, a consent management company also founded and headed up by Freckle Founder and CEO Neil Sweeney.
Urban Airship Rebrands as Airship, Offers Broad Suite of Mobile Customer Engagement Solutions
In a bid to expand its solutions well beyond push notifications, marketing firm Urban Airship is dropping the qualifier Urban from its name and launching a new identity as Airship, a customer engagement company that works with brands to target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets, and other emerging channels.
Destination-Based Marketing Adapts Location-Driven Strategies for Consumers on the Move
Brand marketers have been tailoring content to consumers based on their real-time, physical locations for years. It’s called location-based marketing, and if you’re a regular reader of Street Fight, you’ve probably heard the term quite a bit. But what happens when consumers are on the move, either driving or walking to their actual destinations? How effective is location-based marketing under those conditions?
The team at Waze believes it has created the solution for which marketers are looking, and it’s calling that solution destination-based marketing.
Commentary
What Is the Essential Digital Marketing Bundle for Local Businesses?
Where should small businesses be spending their money (or energy) right now to maximize their digital investment? Mike Blumenthal and David Mihm say it all starts with a website and listings management, and includes a variety of services like email newsletters, reviews management, and even Facebook ads.
Latest Posts
Street Fight Daily: AOL’s CEO Reportedly Leading Verizon/Yahoo Talks, Yelp’s Earnings Leak Early
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Said to Enlist AOL CEO Armstrong to Explore Yahoo Deal (Bloomberg)… Yelp’s Earnings Report Leaks, Reveals CFO Is Stepping Down (Fast Company)… Factual Enables Private Marketplace Deals with InMobi, Rubicon (GeoMarketing)…
How U.K.’s Trinity Mirror Negotiates the Intersection of Journalism and Local Tech
Trinity Mirror, the largest news publishing company in the United Kingdom, launched a hyperlocal mobile ad platform called pinpoint in 2014 that allows brands to send highly targeted campaigns to smartphone users. Street Fight recently caught up with the company’s director of new businesses, Matthew Colebourne, to talk about how business models for local journalism are evolving.
Is Apple Quietly Assembling an SMB Trojan Horse?
Apple is co-promoting Square’s NFC reader for SMBs. and selling the readers in Apple Stores. The $49 reader accepts Apple Pay, which significantly lowers the barrier for SMBs to get in the game. The move should boost Apple Pay, but there also may be much bigger ambitions to lock in market share in new areas.
Street Culture: Parking App SpotHero and Employees Working Out the Kinks
SpotHero, an on-demand app that helps drivers find parking spots, is at a turning point in its growth. The company grew from 35 employees to 75 in 2015, and is currently hiring for about 20 positions. The company is working to create policies that will keep everyone engaged and the business moving forward.
Street Fight Daily: GrubHub to Rebrand, New Stats Show Importance of Mobile to Physical Shopping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GrubHub Q4 Financials Show Growth as Company Plans a Rebranding (Chicago Business Journal)… More Than M-Commerce: Mobile Is Part of 46% of All Shopping Journeys (GeoMarketing)… Internet of Things Is Changing How Media and Entertainment Companies Operate (eMarketer)…
New President’s Focus at Hearst Digital: ‘News Users Can’t Get Anywhere Else’
“Many quality news sites with paywalls equate ‘premium’ with ‘quality journalism,’ where the paywall encircles the most expensive, ambitious and time-consuming public-service journalism,” says Rob Barrett, who recently took over as president of Hearst Newspapers Digital. “That’s not how the minds of consumers necessarily work.”
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