News and Analysis
Report: Fake Google Maps Listings Ensnare Consumers, Harm Legitimate Businesses
“Chronic” local listings fraud on Google Maps, where con artists pose as handymen and other local service providers, sometimes stealing the names of legitimate operations, is endangering consumers and sucking business away from viable local businesses, the Wall Street Journal reported.
As Google seeks to prop up its lucrative but “cresting” search business and consolidate its lead in local, the tech giant is struggling to address the fraud issue and perhaps even to care about it.
OOH Emerges as Strong Digital Channel for CPGs
Consumer-packaged goods shoppers trust out-of-home advertisements more than those delivered on any other channel, a new report on CPGs and advertising from Vistar Media and MFour indicates. Fifty-three percent of consumers say they trust the content in OOH ads, more than any other single medium.
B2B Video Marketing Grows Up, Getting Briefer and Garnering More Attention
The standards for B2B video marketing are rising as marketers get the hang of the hottest, no longer so new medium. Marketers are learning to keep things short and sweet, decreasing the average video length from six to four minutes from 2017 to 2018, and audiences are tuning in longer, Vidyard reports in its annual video in business report.
Commentary
Is There an SMB Analytics Market? And If So, What Should It Measure?
“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”
Latest Posts
Street Fight Daily: Verizon Fined By FCC for Tracking Consumers, Will Google+ Be Resurrected?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FCC Drops the Hammer on Verizon Over ‘Supercookie’ Usage (The Next Web)… Founder of 4chan Joins Google, Presumably to Work on Google+ (Ars Technica)… Facebook’s Trojan Horse Commerce Strategy (Recode)…
What the C-Suite Needs to Think About When It Comes to Delivering On-Demand
Today over 2 billion local deliveries are made annually in the U.S. And every delivery company that wants to remain competitive in this space must be able to offer an on-demand experience to their customers — whether it has its own fleet of drivers or uses independent contractors to provide its service. In a complicated […]
Street Fight Daily: Publishers to Use Facebook Messenger to Reach Consumers, Groupon CEO on Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Plans to Open Messenger to Publishers (Marketing Land)… Groupon CEO: ‘We Win If Local Businesses Win’ (Silicon Republic)… Europe’s Antitrust Enforcer on Google, Apple, and the Year Ahead (New York Times)…
Street Fight Daily: Angie’s List Dropping Paywall, Amazon Strengthens IoT Offerings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List to Drop Paywall for a Freemium Model (TechCrunch)… It’s Amazon Echo’s World; Alphabet’s Nest Just Lives in It (Recode)… When It Comes to Platforms, Agencies Have Snapchat On Their Minds (Digiday)…
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