News and Analysis
6 Scheduling Platforms for Fitness Studios
One of the most exciting verticals right now is the fitness space, where the number of boutique gyms and studios is on the rise. Scheduling software has become an absolute necessity for fitness studios, giving clients a way to quickly book classes, pay for memberships, and even check in from their smartphones.
Here are six scheduling platforms serving the fitness vertical.
Direct-to-Consumer Brands Are Winning at Personalized Messaging. Here’s Why
According to new research conducted by Braze, a company that specializes in growth marketing automation, direct-to-consumer brands beat non-direct-to-consumer brands with 58.6% higher messaging open rates across channels.
One reason for the higher open rates is because direct-to-consumer brands show greater willingness to use automation and iteration to personalize messages and speak to customers at a point in the journey when it makes sense for them.
Nextdoor Releases Local Deals to Connect Businesses with Nearby Customers
Nextdoor, the social networking app that requires users to enter a verified address in order to connect neighbors, is announcing local deals, a feature that will allow businesses on the platform to promote sales, discounts, and other offers to nearby customers.
Nextdoor is active in more than 248,000 neighborhoods across 11 countries.
Commentary
What Happens When Google Can Manipulate the Very News It Seeks to Protect?
A recent controversy finds the search giant caught in a contradiction. The company has strong financial interest in acting as the gatekeeper to the news. But Google also has a strong interest in portraying itself positively in the news that it effectively controls.
Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands
Many marketers are focusing too exclusively on the simplest form of location data. Geo-fencing severely limits the potential of location data and also the reach of a digital campaign.
Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement
The reports released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. Both studies point to the need to apply integrated, cross-channel measurement techniques, and to use location data for targeting, customer segmentation, and attribution.
Latest Posts
Openings and New Hires at MindBody, NavAds, TruMeasure
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Wrap Media, Yieldbot, and Facebook.
Raise Report: New Funding for Affirm, NestAway, Rinse
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for AdTile, Luka, and Beekeeper.
Street Fight Daily: IAB’s Annual Digital Report, Publishers Threatened by the Rise of Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Revenue Jumped 20% in 2015 (Adweek)… Most Smartphone Owners Use Location-Based Services (eMarketer)… Google’s Parent Alphabet Misses Profit Expectations As Moonshot Spend Soars (The Guardian)…
Why Online Locations Matter Even More in the New Retail Landscape
In order to compete in the the new information-rich environment, businesses have been presented with a new and complex challenge: to win the battle for consumer attention they have to appear wherever customers are looking.
Hexagon Geospatial Aims to Make Maps More Important Than Ever Using Geo-data and Analytics
These days, we rely on maps not only to provide us a route, but also to be relevant in real-time. If a road is closed, we expect our map app to tell us as much. If a place of business we were planning on driving to is no longer open, then our map better have that information.
Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal)… Ad Buying on Facebook Just Got More TV-Like (AdAge)… Ad Tech Is Broken. Here’s How Newsrooms Can Help Fix It (Poynter)…
Displacement and Measuring the Unknown in Multi-Device, Multi-Channel Marketing Attribution
Now more than ever, conversions are the metric used to measure the value of every pit stop along the customer journey as it moved across multiple devices and channels. Displacement-based attribution strategies help marketers stay in step with consumers.
How Merchants Can Use Reviews to Influence Sales
When local merchants turn online reviews into marketing collateral, posted on their websites, social media, or in print, they’re likely to encourage other positive reviews and also influence sales. Here are five examples of ways that merchants can leverage these reviews.
Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…
Street Fight Daily: YP Plans Yahoo Bid, eBay’s Craigslist Competitor Has 7M Downloads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… YP Plans First-Round Bid for Yahoo (Bloomberg) YP, the digital advertising business of what was formerly Yellowpages.com, plans to submit a first-round bid Monday to merge with Yahoo. YP is working with Goldman Sachs to investigate a variety of strategic alternatives, which could […]
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