Street Fight Daily: Google Officially Charged by EU, Facebook's TV-Like Ad Buying | Street Fight

Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying

Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal)
For the second time in a year, Google is facing charges of abusing a dominant market position to bolster other parts of its business. This time, the allegations strike at the fastest-growing part of its core search unit: mobile phones. The European Union on Wednesday accused Google of using its Android system to strong-arm phone makers and telecom companies into favoring its search engine and browser on their devices.

Ad Buying on Facebook Just Got More TV-Like (AdAge)
Facebook wants to make ad buying on its platform more TV-like for broadcast advertisers, who can now leverage day-parting and Nielsen DMA targeting, two features that were previously unavailable. DMA targeting allows marketers to home in on a specific local television market area while day-parting delivers advertisements during specific parts of the day.

Why Online Locations Matter Even More in the New Retail Landscape (Street Fight)
Andre Tiwari: In order to compete in the the new information-rich environment, businesses have been presented with a complex challenge: to win the battle for consumer attention, they have to appear wherever customers are looking.

Ad Tech Is Broken. Here’s How Newsrooms Can Help Fix It (Poynter)
“[Newsrooms] didn’t want to have to think about how to make online ads work, and we gave away our control in exchange for the promise of not just profit, but also that places like Google’s DFP would be our partners,” said Salon developer Aram Zucker-Scharff. “That they’d work with us for mutual benefit. That hasn’t turned out to be the case.”

Hexagon Geospatial Aims to Make Maps More Important Than Ever Using Geo-data and Analytics (Street Fight)
These days we rely on maps not only to provide a route, but to be relevant in real-time. If a road is closed, we expect our map app to tell us as much. If a place of business we were planning on driving to is no longer open, then our map better have that information.

Uber for Failure: How On-Demand Startups Crash and Burn (Mashable)
Countless startups raised millions fast for questionable on-demand ventures simply because there was so much investor money chasing the next would-be Uber. Nearly $18 billion was invested in the on-demand sector globally in 2015. The belief often seemed to be that you were only a blank check away from creating the kind of customer traction that makes an Uber-sized business.

Yahoo’s First Quarter Adds Urgency to Sale Option (New York Times)
Jennifer Saba: Yahoo’s first quarter is the last straw. An 11 percent drop in revenue for the first three months of the year puts an exclamation point on the lack of progress in almost four years with Marissa Mayer as chief executive. Google and Facebook are cleaning up in digital advertising, especially mobile. It’s time to offload Yahoo’s core business before bidders like Verizon lose interest.

Grubhub, Hyatt Join to Reimagine Room Service (Chicago Tribune)
Grubhub and Hyatt want to replace old-school cart-and-silver-platter room service with souvlaki from around the corner. The companies have partnered on a new program at three Hyatt hotels — in Miami Beach, Fla., Long Beach, Calif., and Park City, Utah. The 90-day pilot allows hotel guests to order from eight selected restaurants in each market.

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