News and Analysis
Is Amazon Killing the Holiday Shopping Season?
Long lines of shoppers snaking around retail stores used to be commonplace on the morning after Thanksgiving. So was the tradition of picking up a print newspaper for an early look at the Black Friday ads. But with retailers like Amazon, Nordstrom, Alibaba, and Flipkart creating their own shopping holidays, the frenzy around Black Friday and Cyber Monday has been tamped down. Is this a sign of the times or just a blip in retail’s evolution?
To find the answer, the mobile app marketing firm Liftoff and the mobile measurement company Adjust teamed up and took a deep dive into the consumer activity on shopping apps throughout the calendar year. In a new report, the firms found that with excuses to shop year round, traditional shopping holidays, like Black Friday and the New Year period, are waning in significance. These events are gradually becoming less vital for online and offline retailers, even if they remain important moments.
Report: DTC Brands Outperform Traditional Retail, Win Over Gen-Z
As the millennial generation settles down and moves into its 30s, retailers are looking at a new group of consumers as the most coveted demographic. Generation Z—born between 1994 and 2002—is forming its own identity and seeking out different shopping experiences than its older counterparts.
A new report, released by the location intelligence platform Ubimo, finds that Generation Z shows a surprising preference for physical stores, although members of this group aren’t interested in shopping so much as experiencing new products in-store.
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How New Location Data Tools Are Making Attribution a Reality
The future of retail and attribution is evolving quickly and allowing brands for the first time to have a better understanding of how effective their advertising is. While the search for in-store attribution is at the top of the every marketer’s wish list it’s important that all know the strengths and weaknesses of each methodology.
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Case Study: Washington Retailer Drives Sales with Localized Campaigns
“Our goal is to concentrate on how we can engage better through mobile and video — quality content that people want to engage with is the measuring stick,” says Jordan Roorda. “It’s a complete change with how ‘success’ is measured, it’s like giving a thoughtful present, not a gift card.”
Street Fight Daily: Yelp’s New Home Services Feature, Return of the QR Code?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now You Can Get Price Quotes for Home Services Inside Yelp (BuzzFeed)… Will Facebook Salvage QR Codes from the Dustbin of Local Marketing History? (Blumenthals)… Cross-Device Campaigns 60% Better Than PC-Only for Offline Conversions (Marketing Land)…
Inevitably, There’s a ‘Bot of Bots’ Digging Up Local Services
Bot Hunter allows queries about the latest hot bots, and its makers envision lots of local bots populating the platform. Key use cases include scheduling appointments, retrieving basic information, receiving automatic follow-ups after certain purchases, as well as promotions and loyalty programs.
Street Fight Daily: Local News Publishers Form Ad Company, Google Still Betting on Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 4 of the Biggest Media Publishers in the U.S. Form an Advertising Company (Business Insider)… Google May Have Found a Way to Make the Real-World Web Work (Wired)… Apple Pursues New Search Features for a Crowded App Store (Bloomberg)…
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Beyond Likes: Win Hearts with Emotional Marketing