News and Analysis
6 Privacy Tools for CCPA Compliance
With the clock ticking on full enforcement of CCPA, businesses are looking at how they can get into compliance—and fast. Technology vendors have been quick to step in and fill that void, launching integrated privacy management platforms with CCPA and the European Union’s GDPR in mind. Most of these platforms can be configured to specific privacy regulations, helping businesses automate their data collection practices and regularly performing risk assessments to determine whether they’re handling personal data correctly.
Here are six examples of tools that companies can use to ensure CCPA compliance.
Foot Traffic Data Shows Signs of Retail Apocalypse Can Speak to Smart Retail Strategy
Over the last year, we saw many well-known brands close their doors and scale back their offline footprints. While many believed this to be a sign of weakness, it was, in fact, a sign of a very effective corporate strategy.
Retailers such as Macy’s and Walmart both faced multiple closures in 2019, but when digging deeper and analyzing specific store locations, we uncover a much more informative narrative than simple brick-and-mortar decline.
With Investment in Geo, Foursquare Focuses on Improving Data Access
When it comes to location data specifically, Senior VP of Product Josh Cohen is seeing Foursquare’s partners put more emphasis on the quality of data. The company’s partners are developing more sophisticated understandings of the range of data quality when it comes to location, which means Foursquare has to dedicate more resources to make sure new industry-wide expectations are met.
Commentary
2017: A Year of Experimentation for Google Local Search
For marketers and local businesses, it’s always a challenge to keep track of the search giant’s frequent shifts in policy in policy, procedure, and terminology. This year has been especially dizzying, though to those paying attention, many opportunities are presenting themselves to reach out to customers in new ways.
How Big Is the Promise of Local AR (And When Can We Expect It)?
Real execution will require an extensive value chain. And that’s why location data will be increasingly valuable in an AR-driven world. Specifically, location data will be a key element in displaying the right business or product information graphically.
Why Premium Media Is the Gold Standard for Brand Marketers
There are media companies and then there are the media companies that deserve brands’ business — the ones that represent a positive baseline. High-quality premium publishers and advertisers know what high-quality environments look like. Consumers know it, too.
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Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence
As the company maps consumers’ digital actions to where they are and what they do in the real-world, it is looking to become the “Nielsen of the real-world.” Street Fight recently spoke with Foursquare president Steven Rosenblatt about the explosion of location data, and why there is a big opportunity in connecting the dots between ads and store visits.
7 Platforms National Brands Can Use to Run Local Campaigns
The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier for major brands to reach hundreds, or even thousands, of markets with individualized campaigns that can be generated with the click of a button.
Street Fight Daily: Pokémon Go and Local Commerce, Millennials and Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence… Pokémon Go Gets Consumers Back to the Mall, But Will They Shop?… Lyft and GM Expand Express Drive Driver Rental Program…
Thanx CEO: Loyalty Programs Using Data to Better Identify ROI
“You don’t want to spend money to collect data if it doesn’t change your revenue, and you want your revenue to deliver value,” says Thanx CEO Zach Goldstein. “A negative ROI on your marketing would say, ‘I should stop doing that,’ and a positive ROI should say, ‘I should do more of that.'”
Street Fight Kicks Off 2nd Annual Local Visionary Awards
Have you got the goods to take home a belt? For five-plus years, we have tracked the evolution of local, from the trendy daily deals then to the trendy chatbots today. Local is continuously inventing and innovating, and for the second year in a row, we’re honoring the best of these developments with our Local Visionary Awards.
Case Study: Coffeehouse Chain Adds Convenience With On-Demand Delivery
In addition to increasing sales with added take-out and mobile ordering options, supervisor William Lee is also hoping that on-demand delivery will help to organically bolster Tom N Toms’s presence on social media and mobile channels.
Street Fight Daily: News Sharing Remains Low-Tech, DoorDash CEO’s Crowded Sector
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew: Most News Sharing Remains Low-Tech, Offline… DoorDash CEO: Food Delivery Winner Will Be Best Service, Not Biggest Brand… The Athletic Brings Subscription-Based Local Sports Coverage to a City Near You…
Street Culture: Seattle Food Startup Delivers Culture to Chef Partners
When building trust and loyalty with both customers and employees, the company mission is a backbone often referred back to for consistency and clarity. Food ordering/delivery startups Lish’s three company values are the focus on the customer, quality, and variety, says CEO Aakhil Fardeen.
Lessons for Mobile Marketers From Meeker’s 2016 Internet Trends Report
The report focuses on several trends that should be of interest to retail marketers and their mobile marketing strategies. For starters, there is less differentiation between products, brands, and retailers. These days, products evolve into brands, brands become retailers, and retailers become products.
LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pinterest, Danone + INRIX, KWIK, Dolce & Gabana, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem