News and Analysis
Survey: What Marketers Want from Location Data
Marketers surveyed showed an especially keen interest in understanding how they can integrate location data with other kinds of information. Asked how they deploy location data, 27% said it’s a “key component of a broader strategy to map the customer journey online and offline.” Twenty-six percent, the second-largest segment, said they were interested in learning how to marshal location data in conjunction with other data to achieve more advanced goals than their current practices allow.
Charting the Rise of Conversational AI
Conversational AI is a broad term used to describe technologies that automate conversations and personalize customer experiences. With the right systems in place, brands are able to understand, process, and actually respond to voice inputs in a natural way. While voice assistants, chatbots, and messaging services like WhatsApp, Kik, and Facebook Messenger can all be harnessed in a conversational AI strategy, virtual assistants like Amazon’s Alexa and Apple’s Siri are the most popular tools adopted by brand marketers today.
How the Rise of Unbranded Search Upends Restaurant, Retail, and Grocery Strategy
Fueled by the growth of mobile and set to rocket even further north in coming years thanks to voice, unbranded searches like “burgers near me” or “Thai food” are growing as fast as 113% year over year, according to a fresh study by multi-location marketing firm MomentFeed. Unbranded search grew about 30% from 2016 to ’17 and 56% the following year before doubling pace in 2018-19, suggesting the slope of this trend’s adoption could get even steeper in coming years.
Commentary
iPhoneX, AR & Local: How Do All the Pieces Fit?
There are lots of ways that augmented reality (AR) is a natural fit for local commerce. But questions remain: How will AR will materialize in local? How long it will take? And how do these factors signal local startups and media companies where to place their chips?
How Social Media Disasters Can Tarnish Brands
Gaffes by businesses, celebrities, and politicians on Twitter and Facebook have been with us since the advent of social media, but recent events have highlighted two very serious consequences for brands that may not have been clear previously.
Local Marketing Tricks and Treats for Halloween 2017
Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.
Latest Posts
7 Retention Marketing Platforms for SMBs
As small and mid-size businesses move away from the once-ubiquitous daily deals platforms, they’re now funneling a great portion of their budgets toward retention marketing solutions. Here are eight examples digital platforms, each taking a unique approach to customer retention.
Street Fight Daily: Uber and Didi Close $35B Deal, Most Businesses Still Lack Mobile Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells China Operations to Didi After Losing Billions… Even as Mobile Gobbles Up Web Traffic, 80% of Businesses Lack Long-Term Mobile Strategies… Excited about Google’s New Map Ads? You Should Be!…
Openings and New Hires at Zenreach, Rocketspace, TruMeasure
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at SweetIQ, AdviceLocal, and more.
Raise Report: New Funding for Kiip, Sprinklr, Shipt
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Civil Maps, Brandcast, Peek.com, and Density.
LBMA Podcast: Snapchat, Life 360, McDonald’s, Google Nearby
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Uber + Digital Globe, Placed, Samsung LANdry, Snorelax Alarm Clock, Vivid VR Cinema.
Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Beats Expectations with $857 Million in Profits Driven by AWS, Prime… America’s Meal-Kit Craze Attracts a Big New Competitor… GrubHub Announces More Investments Following Strong Q2…
Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales
The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.
Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers
Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.
Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Profit Nearly Triples on Mobile Ad Sales and New Users… Gannett’s Expansion Strategy Runs Into Bad News on the Ad Front… How Businesses Creating New Website Platforms Can Optimize for Search…
7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent
Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature