Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
Friday, July 15: Civil Maps Scores $6.6 Million for Car-Oriented Location Data
Motus Ventures led the round, to which Ford also contributed, VentureBeat reported. Civil Maps collects location data that can be used to help automate self-driving cars. With this seed round, the company will look to speed up product development.
Tuesday, July 19: Kiip Picks Up $12 Million for Mobile Rewards
An array of new and returning investors including Relay Ventures, Verizon Ventures, and North Atlantic Capital provided the Series C funds, Forbes reported. Kiip creates ads and sculpts rewards offerings for mobile apps. Kiip will use the funds to boost its technology and marketing as well as expand internationally.
Wednesday, July 20: Brandcast Brings In $13.9 Million to Get Brands Online
Shasta Ventures led the Series A round, TechCrunch reported. The company helps brand marketers develop a number of tailor-made websites without a staff equipped for heavy-duty coding. The capital will help Brandcast build out its platform and other features, the company noted on its blog.
Wednesday, July 20: Sprinklr Secures $105 Million to Streamline Social Media for Brands
Brands need robust social media presences to keep business booming across their locations, and Sprinklr supplies the software to make that happen. With the company’s platform, brands can manage all their social media outlets in one place. The New York-based startup announced a new round led by Temasek and Wellington last week, Forbes reported. Sprinklr will use the fresh capital to boost its sales and engineering teams.
Wednesday, July 27: Shipt Lands $20 Million for Grocery Delivery
Greycroft Partners, Harbert Growth Partners, and e.ventures supplied the Series A funding, according to a press release. Shipt will use the round to expand into new markets. It was launched in Birmingham, Alabama and currently operates across 10 states.
Wednesday, July 27: Density Locks Down $4 Million for Crowd Tracking
Upfront Ventures Managing Partner Mark Suster led the Series A round for the San Francisco-based startup, which just launched its crowd-tracking sensor, TechCrunch reported. Density’s data on crowds can help businesses and other organizations understand foot traffic at their locations.
Thursday, July 28: Peek.com Finds $10 Million for Activities Booking
Individual investors including former Oracle president Ray Lane and Trulia founder Pete Flint provided the Series A funding, VentureBeat reported. Peek.com allows consumers to sign up for local activities such as tours on demand; while available via desktop, it is especially geared toward mobile. Peek.com is already partnering with Yelp and will use the funding to explore more partnerships that will shore up its footing in the travel booking industry.
Joseph Zappa is Street Fight’s news editor.
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