News and Analysis
Uber, Lyft, DoorDash Fight Gig Economy Law in California
Ride-hailing giants Uber and Lyft are teaming up with restaurant delivery service DoorDash to fight California’s AB 5, a law that would force gig-economy companies that survive on contractor labor to register their drivers (or dashers) as employees and offer them benefits, Vox reported.
The coalition, the Protect App-Based Drivers and Services campaign, is attempting to place a referendum on the 2020 California ballot that would give voters the choice to exempt ride-sharing services from the law. That would presumably include DoorDash, which is not a ride-hailing service but essentially iterated Uber’s business model, employing drivers to escort food instead of passengers from A to B on demand.
The Vertical Approach to Grocery Marketing
More than just a niche market inside the retail vertical, grocery marketing has grown to become an industry unto itself. According to eMarketer, grocery is the “least penetrated but fastest-growing category” in e-commerce. Explosive growth, fueled in part by the rising popularity of online grocers and on-demand delivery services, like Instacart, that deliver goods from brick-and-mortar stores, is behind the prediction that the grocery retail market will reach $12.24 trillion globally by 2020.
CPG brands and supermarket chains have been quick to adopt vertical-specific marketing platforms and tools. Although there are plenty of local retail marketing solutions that could be adaptable to the grocery industry, the supermarket itself is a unique environment and that makes verticalized solutions even more desirable in this arena.
Triller App Sets Its Sights on Taking Over TikTok
A US-based music video platform and TikTok rival ‘Triller’ got a $28 million investment from Proxima Media and seems to have handed a stake in its business to all three major labels.
According to a report in the Wall Street Journal, Triller is potentially valued at $130 million. Warner Music Group, Universal Music Group, and Sony Music Entertainment each own a minority piece of the platform. In a press release announcing the $28m raise, Triller said that the new funds will fuel growth and product enhancements and that it has its sights set on overtaking competitor TikTok.
Commentary
Why Location Visit Data Is Going to Be Huge for Brands
If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets.
Latest Posts
6 Ways That Local Merchants Are Using Pokémon Go to Drive Business
With interest in the augmented reality game reaching a fever pitch this week, savvy local merchants and national retailers are using social media and targeted rewards to lure in Pokémon Go players and turn them into paying customers. Here are six examples of ways that merchants are doing that right now.
Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence
As the company maps consumers’ digital actions to where they are and what they do in the real-world, it is looking to become the “Nielsen of the real-world.” Street Fight recently spoke with Foursquare president Steven Rosenblatt about the explosion of location data, and why there is a big opportunity in connecting the dots between ads and store visits.
7 Platforms National Brands Can Use to Run Local Campaigns
The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier for major brands to reach hundreds, or even thousands, of markets with individualized campaigns that can be generated with the click of a button.
Street Fight Daily: Pokémon Go and Local Commerce, Millennials and Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence… Pokémon Go Gets Consumers Back to the Mall, But Will They Shop?… Lyft and GM Expand Express Drive Driver Rental Program…
Thanx CEO: Loyalty Programs Using Data to Better Identify ROI
“You don’t want to spend money to collect data if it doesn’t change your revenue, and you want your revenue to deliver value,” says Thanx CEO Zach Goldstein. “A negative ROI on your marketing would say, ‘I should stop doing that,’ and a positive ROI should say, ‘I should do more of that.'”
Street Fight Kicks Off 2nd Annual Local Visionary Awards
Have you got the goods to take home a belt? For five-plus years, we have tracked the evolution of local, from the trendy daily deals then to the trendy chatbots today. Local is continuously inventing and innovating, and for the second year in a row, we’re honoring the best of these developments with our Local Visionary Awards.
Street Fight Daily: News Sharing Remains Low-Tech, DoorDash CEO’s Crowded Sector
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew: Most News Sharing Remains Low-Tech, Offline… DoorDash CEO: Food Delivery Winner Will Be Best Service, Not Biggest Brand… The Athletic Brings Subscription-Based Local Sports Coverage to a City Near You…
Street Culture: Seattle Food Startup Delivers Culture to Chef Partners
When building trust and loyalty with both customers and employees, the company mission is a backbone often referred back to for consistency and clarity. Food ordering/delivery startups Lish’s three company values are the focus on the customer, quality, and variety, says CEO Aakhil Fardeen.
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