News and Analysis
5 Retail Tech Solutions Keeping Shoppers Safe During Covid-19
Beacons, sensors, security cameras, and touchless payment solutions are all being used in ways they haven’t been before. Technology vendors are even changing up their offerings, or in some cases pivoting altogether, to better serve the retail market during this ongoing pandemic.
Here are five examples of technology providers offering innovative solutions for enhanced social distancing and improved shopper safety during the Covid-19 outbreak.
Curbside Pickup Moves Into Primetime, But Retailers Struggle With Implementation
Petsmart and Kohl’s have it. So do Best Buy, GameStop, Dick’s Sporting Goods, and dozens of other national retailers. With social distancing orders in place across most of the country, curbside pickup is becoming an increasingly popular checkout option for retailers. Integrating curbside technology into existing ecommerce fulfillment programs hasn’t been without its challenges, though, especially given how hastily many of these programs have been rolled out.
Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation
I turned to a number of ad tech execs for their expert perspectives on the risks and rewards of digital advertising on this extraordinarily high-stakes issue. While expectedly optimistic about the benefits of coronavirus-related messaging for savvy brands, the business leaders diverged on the responsibility and capability of Google and Twitter to monitor the veracity of the content they host. They also made distinct cases for advertising at a time when brand messaging requires extra sensitivity, arguing that both brands and their customers have something to gain if businesses provide accurate information, focus on customers’ needs, and showcase the ways they are adapting in a time of crisis.
Commentary
State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey
It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development.
How Brands Can Use Location Intelligence to Target Travelers
As consumers pass through airports, train stations, and bus terminals this holiday season, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.
Cloud Summit: Cisco Ramps Up Its SaaS Solutions for SMBs
Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services. But in selling to SMBs they have had to re-think the marketing approaches that have worked with larger customers.
Latest Posts
Openings and New Hires at Momentfeed, Bango, Valpak
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Fit Small Business, Factual and Freckle IoT
Raise Report: Fresh Funding for Grab, Promoboxx, GameTime
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for AdStage, Vroom, Sourcery, and Shippo.
LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Washington D.C. Wifi, Thinfilm + Sarine Technologies, Cardiff Blues & GCell, AyudaX, Huawei teams with China Mobile, Marriott’s TED talks, eBay & Myer VR stores, WalMart’s self-driving carts.
Street Fight Daily: Twitter Offers Native Ads On Audience Platform, Media Buy Leverage Changing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Native Ads to Brands on Audience Platform… GroupM’s Brian Lesser: The Nature of Media Buying Leverage Has Changed for Good… This App Lets You Compare Ride-Hailing Prices As Well As Driver Payouts…
Two Nashville Independents Merge to Go ‘BIGR’ in Gannett’s Shadow
The CEOs of Home Page Media Group and Source Local Media spoke with us recently about their merged operations and why they’re confident about the new company’s expansion-focused future in the sometimes-upside-down world of community news.
How Old-School Tactics From Emerging Economies Can Inform Local Marketing
There is tremendous insight in old-school marketing tactics about to how to strengthen local digital strategies through offline expertise. Here are a few tips from a few ever-impressive emerging markets.
Street Fight Daily: Mobile Paid Search Rising Fast, Facebook Rolls Out New Ad Measurement Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Smartphones Take Over Paid Search… Facebook is Rolling Out a Handful of New Measurement Tools for Advertisers… Mobile Data Marketplace Creates Direct Path from App to Dollars…
Study: 99% of Location-Based Apps to Implement Indoor Positioning Systems
The survey by IndoorAtlas polled 301 marketing decision makers at mid- to large-size organizations in the healthcare, travel, transport, marketing, and retail sectors. 99% of the respondents said have implemented IPS or have plans to do so within the next two years.
5 Ways Merchants Are Using Instagram Stories to Connect With Consumers
Instagram’s new Stories feature is providing merchants with a new way to generate buzz. Here area few ways that businesses are using it to capture consumer attention and reinvigorate sales.
How Apple’s iOS 10 Enables Location Marketing On-Demand
The company unleashed a slew of features with iOS 10, such as the ability to transcribe phone messages automatically. Three features in particular give businesses a glimpse at how the customer journey continues to increase in velocity.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature