News and Analysis
Review Generation and Management Platforms for Healthcare
In healthcare marketing, it all comes down to the patients. Adding patient reviews to a healthcare organization’s website can improve its ranking in the Google algorithm, particularly when those reviews are filled with relevant keywords. Just as importantly, though, patient reviews have a positive impact on the way other people view medical websites. Practice websites with user-generated content, including reviews, score higher in reliability, expertise, and professionalism.
Here are six examples of review generation and management platforms aimed squarely at healthcare organizations.
How The Canucks Use Chat to Optimize the Fan Experience
Telephone surveys are notoriously unreliable. So are email questionnaires. When it comes to engaging consumers in two-way market research, companies are increasingly looking toward chat-based technologies as a potential solution.
Case and point: the Vancouver Canucks. The ice hockey team has started using chat-based technology to capture fan feedback in real-time during home games in the team’s Vancouver stadium.
PUMA Goes Big with OOH Ad Campaign
With consumers today asking for more authentic, personalized experiences, the German apparel manufacturer PUMA recently launched an outdoor campaign that involved audience targeting, programmatic capabilities, and situationally aware screens with hologram technology. PUMA worked with Havas Media and the outdoor ad platform Firefly to design a weekend-long campaign during the 2020 NBA All-Star Weekend in Chicago. Together, the companies outfitted smart media displays with hologram projectors to display 360-degree images of PUMA’s newest sneaker on the roofs of parked cars in front of multiple Chicago landmarks.
Commentary
Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales
With the right approaches and strategies, stores can connect with consumers throughout December, even as the clock ticks down to everyone’s end-of-year celebrations. So, hitch your sleigh to the following five activations — put these in your marketing mix and get ready to toast your company’s end-of-year sales with a cup of retail cheer.
Google Websites — To Infinity and Beyond?
“In the developing world, Google has a simplified path to the GMB where if a business first creates a website they can get verified more easily,” Mike Blumenthal notes. “Thus the website becomes the hook into Google’s data funnel. In the US, and most other developed countries, I would speculate that it is typically the other way around”
At Cloud Summit, a Focus on the Transition to SaaS Services
ReachLocal’s CPO Kris Barton noted that SaaS churn is typically between 6 percent and 22 percent. Media churn is between 39 percent and 86 percent. The key is to provide an integrated marketing system, said Barton: “Sixty-four percent are more likely to use a marketing system when it is integrated with core business systems.”
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