Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon Prime May Be Cannibalizing Traditional Warehouse Brands’ Customer Pool (Business Insider)
The percentage of US households that only pay for Prime membership has more than doubled over the past four years, from 7.1% in 2013 to 16.2% in 2016. In the same time span, housholds that only use either Costco (from 14.9% to 9.8%) and Sam’s Club (from 16.9% to 9.7%) dropped noticeably. TechCrunch: Amazon Brings Free Prime Same-Day Delivery to Toronto and Vancouver.

Verve CEO: Eliminating Location Data Uncertainty is ‘Critical’ for Mobile (Street Fight)
We recently caught up Nada Stirratt to talk about how brands are coming to understand location as a part of their mix, why high-quality location data is so vital for marketers, and where the “white space” is in local tech.

Need for Speed: Google Shares Its Progress on AMP (AdExchanger)
AMP’s improvements in speed create other advantages. More than 80% of 150 AMP publishers see higher viewability rates, according to Google. Ninety percent of AMP publishers saw improved click-through rates and most saw higher average CPMs.

Pingup and EatStreet Set the Table for Simple Digital Food Ordering (Street Fight)
Ordering dinner is getting a little bit easier. Two powerhouses in the chain that links that Chicken pad thai to the plate on your table are partnering to simplify the process of actually getting it there. EatStreet, the digital ordering service with more than 15,000 restaurants in over 250 cities in its quiver and transactional tech developer Pingup.

How Millenial Journalists Are Unraveling Local News for their Peers (Poynter)
The idea for a site devoted to Sarasota’s millennials didn’t come from that generation. It came from a design-thinking challenge led by Bill Church, the newly appointed senior vice president for news at parent company GateHouse Media. The challenge? Figure out a way to reach an audience they weren’t serving.

Digital Context Next is Launching an Automated Ad Marketplace (Nieman Lab)
Twenty seven digital publishers — including Condé Nast, ESPN, NBCUniversal, The Washington Post, and more — on Monday said they’ve come together to join an automated online ad marketplace launched by the trade association Digital Content Next.

Apple Now Has Public Places — But What Exactly Are They For? (Search Engine Land)
Greg Sterling: In my mind, it makes limited sense that Apple would selectively create these pages for landmarks but not for businesses.

The New York Times’ Global Ambitions Face Tough Challenges (Digiday)
For the New York Times to meet the ambitious target of doubling its digital business in the next five years, it must become a global media company. That’s no easy task, even for a brand that commands such global recognition and respect as the New York Times.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]